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李丛 编译 Power from Science An Interview with Bruce Wang, CEO of Calenel International Group (HK) Co., Ltd “


private clinic (Clinique de Genolier), NES- CENS, an exceptional anti-aging cosmeceutical skincare system, has resulted from advanced research by Laboratories Genolier, and formu- lated under the supervision of Prof. Jacques Proust – a physician specializing in the biology of aging, the NESCENS range offers a resolute- ly innovative anti-aging approach. NESCENS is a rational and highly efficient


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skin care system. Coherent, documented, con- ceived for men and women, it comprises 18 cosmeceutical formulations, built around the synergy of its components, to be used on a daily application basis. All active ingredients contained in NESCENS formulations have been the subject of numerous scientific publi- cations. Their efficacy in treatment of the bio- logical factors responsible for skin deteriora- tion and aging has been demonstrated through clinical and biological experiments conducted by independent laboratories. As the spearhead of Laboratoires Genolier,


NESCENS is intended to penetrate the high-end cosmetic market. In 2011, Calenel Internation- al Group became the exclusive distributor for NESCENS in China. Mr. Bruce Wang, CEO of Calenel International Group talks to SpaChina about his company’s distinguished anti-aging skincare products.


What’s the NESCENS anti-aging concept? Compared with other anti-aging cosmetic products, what is the highlight/advantage of NESCENS? The NESCENS anti-aging skincare system has been specifically conceived to achieve “Bet- ter Aging”. The active ingredients’ efficacy, in the treatment of the cutaneous deterioration caused by aging, have been undeniably demon- strated. These cosmeceutical formulations are a direct reflection of the latest scientific achieve- ments. Compared with others, there are unique features: cosmeceutical quality, developed in a Swiss medical environment, directly linked to anti-aging scientific research, uncompromising formulations with active ingredients, a skincare line for men and women. The core point, I think, is that NESCENS offers the only cos-


n Switzerland, we know how to make watches, we also know how to stop time…” Originating from a leading Swiss


meceutical products developed and clinically tested by a high-end Swiss clinic.


How many series/products does NESCENS have? NESCENS has a number of facial and body care products. Facial products comprise 18 formula- tions with 6 targeted categories. Plus 4 targeted categories in body care products. Each formula- tion results from advanced research by the Swiss laboratories Genolier (aka: Center for the Pre- vention of Aging). Take the toner as an example: not only does it have the function to deeply clean and moisturize, but it can also activate cells and boost metabolism. We encourage our clients to use the full product range night and day. Products work in synergy to achieve the fragrance degree of anti-aging effect.


How is it that same product can be applied to both men and women? First of all, NESCENS cosmeceuticals is based on the fundamental biological mechanism of skin aging which is identical for men and women. Secondly, NESCENS forumulations are fragrance neutral. In addition, NESCENS formulations are perfectly adapted for unisex use because the fragrances are neutral. The main ingredients keep their natural taste in each product.


How does it guarantee the efficiency, safety, quality and avoid allergies? Product quality and safety is part of the brand essence. NESCENS is a proud member of SWISSCOS. The label (Swiss Guarantee Cos) appearing on the NESCENS packaging, guar- antees that our products are fully made in Swit- zerland. NESCENS has a strict quality char-


Nescens anti-aging cosmeceutical products


ter including: clinical evaluation of efficacy by independent labs, clinical assessment (derma- tological and ophthalmological ) of tolerance and innocuousness and product tests by volun- teers. A series of tests conducted over 30 days with a VISIA Complextion Analysis system on a number of volunteers showed obvious improve- ment on all key indicators (wrinkle, pigmenta- tion, complextion, elasticity and pores etc.).


Who are the target consumers? What about the age range? What is the feedback? They tend to be people over 35, image-con- scious and pursuing Better Life. The feedback from consumers is that NESCENS can improve the skin with strong pro-skin ability, good freckle and anti-wrinkle effect.


Why was Calenel chosen to be the agent of NESCENS? How do you position this brand? Calenel respects the concept of “Trace life to rebirth”. To operate high-end skincare products is one of the strategies of Calenel Group. When I got to know NESCENS for the first time, I was attracted by the unique brand concept, strin- gent innovative spirit of R&D and strong medi- cal background. NESCENS and Calenel, we are united in what we believe. Furthermore, there is a grand strategy in NESCENS, including anti- aging cosmeceutical, “Medspa” treatment, health check, aesthetic medicine interventions and more business. With the exceptional environment of 13 5-star private clinics (Clinique de Genolier), we believe that NESCENS will grow and strengthen to be a leading high-end anti-aging brand around the world with the concerted efforts of Prof. Jacques Proust and other experts.


SpaChina • 2013 | 49


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