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李丛 编译


Health Derived from Nature


An Interview with Ms. Lily Ren, Executive Director of THANN in China T


HANN-Oryza Co. Ltd was established in 2002 to manufacture and


market natural skincare prod- ucts under the THANN brand using Asian innovation, nat- ural ingredients, and con- temporary design. THANN is a range of natu-


ral hair and skincare products formulated from botanicals derived by combining the art of natural therapy with the modern dermatological science. Aiming to offer customers a lifestyle of total wellness, THANN provides quality products and services through its design, innovation, professional retail staff, and worldwide distributors. Unique products and imaginative packag-


products. To let consumers know and experience more about us, and improve quality, THANN started a spa with its own brand in 2004. The Spa is a serv- ice platform for the product, and at the same time, the product helps the spa.


Radiance Boter


ing designs have won THANN many awards including the prestigious 2005 Thailand Prime Minister’s Export Award, the 2005 G-Mark Award from the Japan Industrial Design Promotion Organization, and the 2006 Design for Asia Grand Award from the Hong Kong Design Centre. THANN maintains inti- mate working relationships with all of its dis- tributors ranging from retail store design, customized marketing plan and strategy to operation and local execution, thus result- ing in unrivalled quality distribution in over 20 countries worldwide. Lily Ren has served with THANN as China marketing director for several years. She introduces THANN to SpaChina and our readers.


What kind of growth trajectory has THANN experienced? Tony Suppottrarant, founder of THANN, was born in Thailand. He is the chairman of the Thai Association of Fashion Design and his two sisters are famous dermatologists, which are key advantages for THANN to start a busi- ness from bodycare products. With the con-


tinuous growth of business and growth in demand, THANN Spa was born. To enrich a feeling of being at home, Tony took advantage of his background to design the store, han- dling the decoration and display by himself. It was recognized by consumers and more and more people like to have coffee/tea in THANN. Then, THANN developed a café, restaurant, tea and other more related businesses. The free combination of retail store, spa, café and restaurant, is the greatest advantage of our diversified business. But there is a clear con- cept that only bodycare products and spa are the main businesses of THANN. All others are kind of assistant tools, which can make the brand become more complete.


Why did you choose to work with THANN? Actually, I worked in the IT industry at the beginning. When I first came across THANN bodycare products, I was deeply attracted by the innovative product design, unique packag- ing, display and integral designs. This point is also highly valued by many owners of shop- ping mall outlets. The neutral smell is suitable for both men and women. From a business perspective, China’s cosmetics market is now based on the Beauty Salon model with facial products most key. But different from the China market, THANN focuses on bodycare


Using rice as a raw material for your key products, what is the basic idea of that? Thailand is the most famous country in terms of growing and exporting jasmine rice. Providing the core ingredient for THANN’s wide range of products is the Vita-


min E-rich extracts of rice bran oil derived from rice. As a kind of base oil, rice bran oil is easier to be absorbed by the skin. And it has good compatibility with other oils. Thais live on rice, usually using flower petals to dye the rice colorfully. The taste would become much better with jasmine scent. To use ordinary rice as part of body care makes it safer and friend- lier to the skin.


THANN is the first brand to use Shiso extract as a key ingredient for skincare products. Could you explain this? In 2013, THANN will launch a new moisturis- er and jasmine essential oil series. Shiso nano facial is the latest one, with raw materials brought from Japan by air. Shiso can survive in a bone-dry environment and boost other plant’s growth. Modern scientific research findings indicate that Shiso extract helps a lot of substances to moisturize skin cells and antioxidize, for example, rosmarinic acid, linoleic acid, glucoprotein, perillaldegyde and phenolics. In Japan and Korea, Shiso is very commonly used in food as a dressing. Also, it is an important herbal medicine in Thai tem- ples. Basically, THANN uses Shiso in facial products and combines it with other oils in different ratios.


SpaChina • 2013 | hina • 2012 | 45


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