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SPACHINA STORY | 特别报道


up 7.8% over the previous year. In 2012, the domestic consumer market was running smoothly, maintaining its position as the third largest retail sales country. China is the world’s top exporting country. In 2012, China’s foreign


trade imports and export value was $3.87 trillion, up 6.2%. The value of exports increased by 7.9% and reached $2.05 trillion while the value of imports increased by 4.3%, reaching $1.82 trillion. The trade surplus was $231.1 billion, up 48.1%. The high net worth individual market is developing the fastest. By


the end of 2012, the number of rich people, with assets of more than 10 million RMB, reached more than 1.02 million, the first time the figure


1-1 购买水疗产品延续到家中持续使用的百分比


The Percentage of People Buying Products from Spas and Using Them Regularly at Home


0% 10% 20% 30% 40% 50% 60%


56% 32% 9% 3%


家用使用进口日化线产品 Use imported regular skin care products at home


1-2


0% 10% 20% 30% 40%


34.6%


家中持续使用专业水疗进 口产品的女性


Women who regularly use imported professional spa products


家中持续使用专业水疗进 口产品的男性


Men who regularly use imported professional spa products


进口水疗产品的购买比例


Purchasing Percentages of Imported Spa Products 33.1%


29.4% 24.6% 19.1% 13.2% 4.0%


润肤乳/ 身体用 精油


Lotion / body essential oil


2-1


护肤乳/ 营养霜


Emulsion / nutrition cream


洗面奶/ 洁面乳


Cleaning milk / cleanser


面部精 华/面部 精油


Serum / face oil


化妆水/ 保湿水


Toning Lotion / moistur- izer


眼霜/眼 部精华


Eye cream / eye serum


面膜 Mask


防晒霜 Sunproof cream


5.6%


护发产品 Hair Care products


4.2%


护唇用品 Lip Care products


29.5%


家中使用非进口日化 线产品


Use domestic regular skin care products at home


has topped one million; over 100 million RMB, the number is more than 63,000. Thus we can see that in the coming five years, the China market has


the potential to absorb many more high quality spa products. But the biggest challenge for imported brands is not competing for spa consum- ers, but how to find good partners-agents and spas to achieve win-win development because the selling channels are limited to spas. Accompanying the survey report in this issue, SpaChina introduces


five foreign products that have just entered the China market, each with its own characteristics and product concept. They are: LING from US – a spa product with star effect created by a lady of Chinese origin and named after her. NESCENS from Switzerland – a brand created with a medical back- ground with magical anti-aging efficacy. Thalssi from Spain – a mix of high-technology and natural sense pro- vides a luxurious skin care experience. THANN from Thailand – all its products are about health, fashion and enriched lifestyle. Biololgique Recherche from France – revitalizes your skin’s self-heal- ing ability, reflecting an integrated maintenance style.


4-1


60% 80%


0% 40%


20%


价格 Price


guarantee period


男性和女性使用进口水疗产品品类对比


Comparison between Men and Women Regarding Imported Spa Products Categories


0% 20% 40% 60% 80% 100%


2-2


60% 80% 100%


0% 40%


20% 保湿 Moisturizing 3-1


50% 60%


0% 20% 40%


30% 10%


25-32 years old 42 | SpaChina • 2013 25-32岁 33-40 years old 33-40岁 41-47 years old 41-47岁 48-56 years old 48-56岁 润肤 Nourish


紧致肌肤 Firming


抗衰老 Anti-aging 美白 whitening


提亮肤色 Brightening


祛斑


Blemish removal


体验、品牌对不同年龄层的影响


Experience and Brand Influence in Different Age Groups 56%


48% 33% 52% 47% 42% 34% 30% 14% Over 57 years old 57岁以上 51%


体验(Experience) 品牌(Brand)


收缩毛孔 Pores


shrinking 97.3% 78.2% 67.5% 88.7% 62.8% 34.2%


洗面奶/洁面乳 Cleaning milk / cleanser


化妆水/保湿水 Toning Lotion / moisturizer


护发产品 Hair Care products


护肤乳/营养霜 Emulsion / nutrition cream


水疗消费者所关心的产品功效 Product Efficacy of Concern to Spa Consumers 81.6% 72.1% 50.6% 50.3% 47.8% 45.2% 38.5% 22.9% 16.4% 除皱


Wrinkle removal


5-1


90% 100%


60% 80%


70% 50%


40.9% 23.3% 42%


面部精华/面部精油 Serum / facial oil


4-3 86.6% 76.5%


男(Men) 女(Women)


35% 4-2


保质期 Quality


等待降价 优惠


discount Await


希望获得 赠品或试 用装


Expect to get gifts or


sample sacks


消费者可接受的进口水疗产品的价格 Acceptable Price for Imported Spa Products


11% 3% 9% 80-200元


RMB80-RMB200 201-500元


RMB201-RMB500 501-800元


RMB501-RMB800 801-1200元


RMB801-RMB1200 1201-1800元


RMB1201-RMB1800


水疗产品产地占水疗中心份额百分比(按2012年中国水疗年鉴资料) Origin of Spa Products (according to 2012 SpaChina yearbook)


0% 10% 20% 30% 40% 50% 60%


56% 43% 41% 29% 26% 18% 18% 8%


法国 France


美国 United States


瑞士 德国 Switzerland Germany


英国 Britain


泰国 Thailand


日本 Japan


西班牙 Spain


6%


意大利 Italy


4% 澳洲 Australia 2%


土耳其 Turkey


水疗业主和代理商分别关心的产品支持 Spa Owners and Agents’ Concerns About Product Support


99% 92% 78% 81% 99% 90% 85% 78% 72% 54% 功效 Efficacy


销售支持(含品牌 与市场营销) Sales support (brand and market- ing included)


合法证书 Legal


certificate


盈利空间 Profit


potential


培训支持 Training support


售后服务 After-sales service


68% 66% 57% 物流 Logistics


水疗业主(Spa owners) 产品代理商(Spa agents)


80% 2%


韩国 South Korea


包装 Packaging


使用便捷性 Convenience of use


香型 Flavor


产生消费障碍或消费延迟的主要原因 Main Causes of Consumer Purchasing Delays


60% 56% 52% 47% 46% 43% 24% 9%


追求天然和 环保


Pursuit of natural and


environmental- friendly style


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