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8 SCEPTRE WINNERS


Centre Manager of the Year (Large Centre) 2012 Andrew Bradley, The Bridges, Sunderland


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ndy Bradley joined the Bridges in June 2010 with 20 years’ experience under his belt. Since taking the helm, he has motivated his centre management team to ensure they all share his drive, passion and commercial approach. For example, a member of the management team is now on the malls every hour the centre is open. And each member of the team is empowered to deliver results during one of the most challenging economic climates.


Owned by Land Securities, the Bridges


attracts more than 20 million shoppers pa, with a dwell time that has risen by 18 minutes to 69 minutes. In the year to April 2012 voids fell from eight to just three with 12 new retailers opening during the year. A large number of key retailers have


recently joined the scheme including Disney, Pandora, Lush and JD Sports. The catering offer is consistently being improved as seen by the introduction of strong brands such as Starbucks and Caffe Nero. Bradley has made improving retailer


relations a priority, and 30 per cent more now attend his retailer meetings. And the management team has delivered a series of successful retailer conferences which champion the vision for the centre while celebrating its achievements. At the same time he has worked hard


to ensure the centre is at the heart of its community. For example students from the fashion journalism course at Sunderland University act as style spotters on the malls, generating content for the centre’s social media feeds. And Bradley is one of the major


SHOPPING CENTRE FEBRUARY 2013


Bradley has also launched a local community initiative called ARISE - Alliance to Reward Initiatives and Social Enterprise - backed by Land Securities and Morgan Sindall. The initiative is designed to give assistance to activities that benefit the local community with both organisations and individuals from Sunderland eligible to apply for financial awards of up to £500. To build relations with retailers beyond the


centre’s front door, The Bridges has hosted the Sunderland Retail Awards in partnership with Sunderland City Council. “They proved a great opportunity to recognise our retailers for their continued enthusiasm,” Bradley said. “The retail awards will be returning, bigger


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and better than ever before, to ensure our retailers know how important they are to the people of Sunderland and how appreciated the work that they do day-in-day-out is.” And it seems the sentiment is


proponents of the plan to create a Business Improvement District in Sunderland City Centre.


The team delivered Sunderland’s first indoor beach within the centre for six weeks over the summer and it was a triumph with parents and children alike. The waves of Sunderland shoppers who visited the Bridges’ beach not only had a great time, but they also helped raise thousands of pounds for a local charity as a proportion of the entry fee was donated straight to the National Autistic Society. Over the summer the beach proved to be


a big crowd pleaser and raised £2,400 for the north-east branch of the charity.


reciprocated. Supporting Bradley’s SCEPTRE entry, Andrew Harkin, store manager at Sports Direct, wrote: “The changes since Andy took charge at the Bridges have been fantastic. Standards have improved throughout the centre. There has been a real step change in pace and vision.” Equally, Rob Haswell, store manager at


Three mobile phone store wrote in support of Bradley: “Andy and the team really work hard to support the store managers here. We have had opportunities to promote our store and our brand that we have never had previously.”


Find out more: For more information, please contact the author: graham.parker@jldmedia.com


www.shopping-centre.co.uk


SCEPTRE AWARDS SCEPTRE Winner


BEST PR A C TICE BEST PEOPLE


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