This page contains a Flash digital edition of a book.
44 SOCIAL MEDIA


Online shopping surge


The value of online sales as a proportion of total UK retail business was up again during Christmas 2012, according to the Office of National Statistics


84.1% of the population online


According to ONS Retail Sales December 2012 numbers, although total retail sales were flat compared with December 2011, online shopping increased in both value and as a proportion of total retail sales. In December 2012, Internet sales represented 10.6 per cent of all retail sales, a fall of 0.1 per cent from November 2012 - but an increase of 1.2 per cent compared with December 2011. The proportion of online


UK digital media usage grows exponentially...and there’s more to come


Andrew McCall, managing director of ROI Team, looks at the increasing penetration of digital media in the UK and its implications for shopping centres


There were more than 52m internet users in the UK (representing 84 per cent of the population) in mid 2012 according to internet data aggregator Internet World Stats. UK users still go online primarily from home – but according to consultancy eMarketer, in 2013 they will be using an expanded range of devices, most notably smartphones and tablets. And according to the UK


Trade & Investment (UKTI) Digital Media Report, the UK has the most vibrant and advanced digital media industry in Europe, driven by UK consumers’ huge appetite for digital services and


SHOPPING CENTRE FEBRUARY 2013


devices. The report says that by 2012, £1 in every £5 of all new commerce in the UK will be spent online. Reflecting this, the mobile


advertising market is already worth around £30m in the UK, according to the UKTI Digital Media Report. And the Internet Advertising Bureau UK says that 55 per cent of UK organisations say they have adapted their business strategies to become more social-media oriented. However 27 per cent of employees using social media in their business strategy don’t know how their success is measured.


sales in November and December 2012 did not follow the normal decay pattern. Internet sales as a proportion of all sales usually decline between these two months. Recent


retailer statements suggest that sales made via the internet helped to boost overall sales, representing a much greater proportion of December sales than predicted. However, according to


Ofcom’s UK Adults Media Literacy Report, eight in every ten UK internet users believe they have saved money in the last six months, for example by comparing prices or buying online rather than on the high street.


Almost half of all internet


users (46 per cent) say they have made ‘significant savings’ by buying something online rather than in-store.


Use of the Internet – % of UK Adult Internet Users 80


60


40


20


0 www.shopping-centre.co.uk


Communication – 83% Email – 79% Social Networking – 45%


Work/ Studies – 45% Banking/ Paying Bills – 33%


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52