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25 CHRISTMAS


Pop-ups pep up the Christmas retail mix


Pop ups are a great way to fill void units and invigorate the tenant mix particularly when they tie in with seasonal events like Christmas


tenant and for the landlord, giving the occupier the opportunity to trade in a retail environment for the first time or trial a new venue while benefitting from increased footfall. And all this at a nominal fee and without the commitment of a long term letting. “Pop ups are an opportunity to


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fill space where we haven’t secured a long-term retailer so if we have one or two empty units in the lead up to Christmas we’ll actively market them,” says Simon Phipps, director – asset management & leasing (retail) at Prupim. “Once an operator’s signed up they usually open within a matter of days and trade between October and the first week in January.” Garden centre Notcutts choose


Prupim’s Grafton Centre in Cambridge for its first shopping centre pop up, approaching the centre’s agents in September with a request to trade over the festive period, selling a wide range of high-quality Christmas decorations. “We started a dialogue with


Notcutts through our agents,” says Phipps. “They see it as a popular centre with a good customer base comprising students and families. They liked the tenant mix and felt they would slot in well. A 10-week contract had been finalised by the end of September. “It was great for them and for us. The fit out was fantastic, they took


www.shopping-centre.co.uk FEBRUARY 2013 SHOPPING CENTRE


hopping centres up and down the country have been discovering it’s a win-win situation both for the temporary


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