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Lima Davod, 24 Lima Davod, 24 Founder of Persona Hair & Beauty www.personahairbeauty.com


1. Tell us about your company.


Persona Hair and Beauty is a new contemporary salon based in North West London. Catering for both gents and ladies, we have a wide range of services available for all different needs. We have gathered together a team of talents, infusing our creativity and skills along with our client’s individuality, creating chic, modern yet elegant styles.


2. How did your entrepreneurial journey begin?


After completing my MSc in Child Development I wanted a career change to something creative and fun. I have always had a great passion for make-up,


so I took on a short make up course, worked for MAC cosmetics and finally plucked up the courage to open my own store and begin to forge my own beauty brand.


3. What has been your biggest achievement so far?


Opening my first salon and being able to combine my make-up skills with my mother, who is a hairdresser, to launch a successful, family-owned business.


4. Where do you see your company in 5 years? We hope to build on the success of the salon, increase exposure through social media and open further branches across London.


5. What is the best advice you’ve been given? The key to success is not just sitting there and waiting for it - it is about going out there and getting it yourself.


Jesse Sung, 30 Founder of The 357 Companies,Inc. Twitter: @357jesse


1. Describe your business in a sentence. We are building a web and mobile platform to provide property owners and investors an a la carte brokerage for residential and commercial real estate transactions.


2. How did your entrepreneurial journey begin?


As cliché as it sounds, I share a similar tale with other entrepreneurs being the self-purported misfit and contrarian growing up in a world of opportunities. I was exposed to the underlying fundamentals of value, profit margins and arbitrage moments through buying, selling and trading cards and comic books and I was able to transfer the money I saved in middle school into momentum day-trading under a parental custodian account in high school.


3. What has been your biggest achievement so far? Being able to fast track the growth of our service capacity. I founded 357 in 2009, brokering foreclosure homes priced at 90k – 100k on average to investors and building them small investment portfolios. With the help of leveraging information, relationship building and autodidact practices, in 3 years we’re now a team of 8 associates and have been involved with multi-million dollar residential and commercial buildings.


4. What is the best advice you’ve been given?


In the worst of times when your business is on its last ration…focus on keeping it alive. Give it all you’ve got to keep it alive. This is the moment which truly exposes your capabilities.


53 entrepreneurcountry


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