y. There needs to be enough content to help your customers decide on a purchase, k elsewhere. Here are my 10 tips. By Warren Knight
Stock Variation
ommerce Product Pages 6.
One of the biggest annoyances of online shopping is adding a product to your basket to find that it is unavailable. Showing your stock level and variation will benefit your customers extremely, especially if you show that a product is close to selling out and that they need to purchase fast.
7. 8.
Delivery/Returns Information
It is so important to have the delivery and return details as a page on your Ecommerce site. Without this, you will receive email after email and call after call regarding when a product is going to be delivered and how to return something.
Live Chat
Having a live chat feature on your website is a great way to catch a customer in real time as they are browsing your website. We picked up an £8,000 client by following their online journey through our website, chatting with them in real time on Zopim then following up with a phone call.
10. 9.
A Price Match System
If you stock products that competitors of yours also stock, offer a price match system to prove that you have the best price going. This will not only improve your product pages but also give you credibility if you are offering the best price available.
Big Call to Action
Finally, make sure you are clear on where you want your customers to purchase. Having big “buy it now” buttons on your website is the best way to make your consumers take the leap and purchase from your website.
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