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Street be managed as a showcase for local micro-businesses, enabling new ventures to test their ideas and profitability.


This principle is embodied in StartUp Britain’s ‘PopUp Britain’, a temporary shop in Richmond, London, which every two weeks features six of Britain’s most promising small enterprises. This approach offers online brands a co-working, co- funded space to explore new ways of working and to build a whole new audience. It also encourages customers to keep coming back to see what’s new.


One of those featured in ‘PopUp Britain’, jewellery designer and maker Charlotte Bezzant notes, ‘It has been a great experience taking part in a pop-up shop. This particular one is in such a main shopping destination, that there is no way I could have afforded retail space there otherwise.’


From Richmond, StartUp Britain 31 | ukhandmade | Autumn 2012


hopes to take the concept to other High Streets, matching emerging businesses looking for an outlet with empty shops that need some love.


Thinking of setting up your own pop-up? Jo Whitehead from Artists in Business, who organised the ‘Love Keighley’ Gallery, advises that “the best place to start your research is at the Empty Shops Network.


She says, “Dan Thompson is


inspirational and has pulled together a comprehensive resource for anyone wanting to open a pop- up gallery.


I first became aware of Dan when he tweeted that he was writing an Empty Shops Toolkit. This printable booklet kick started me into action and I thought, “we can do that!”


It’s clear that there’s a lot to cover when creating a pop-up shop, for example: • What’s it all about? What are you trying to do and what will you bring


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