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Business: Reviving the High Street by Mich Yasue of www.myfuroshiki.com


“We need to come up with innovative and exciting ways to ensure that empty properties remain a part of the High Street and not a blemish on it.”- Mary Portas, The Portas Review


Closing-down sales and boarded up shops - we’ve all seen the impact of the recession on our town centres. One in seven stores across the country is now closed and the viability of the traditional High Street is in question. But, against this bleak backdrop, creative businesses are seizing opportunities to help reinvigorate and reinvent the urban landscape.


Back in 1993, Young British Artists Tracey Emin and Sarah Lucas opened ‘The Shop’, a place to make and market their work.


29 | ukhandmade | Autumn 2012


The six-month project, based in a former doctor’s surgery in East London, could be seen as an early pop-up shop. Fast forward to 2011 and the latest Tracey Emin pop-up shop is in Selfridges, the central London department store.


Not only a way for artists to make their work more accessible, pop-ups


have spread as a range of budding businesses and larger corporates embrace the energy and excitement they create. Pop-up events now come in all shapes and sizes - from pop- up shops to pop-up Shakespeare performances, and pop-up cinemas in disused petrol stations to pop-up museum collections in stores. So, what’s their appeal?


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