This page contains a Flash digital edition of a book.
Business: The 10 Most Common Business Mistakes You Want To Avoid


by Helen White of www.helenkawhitedesign.co.uk


Launching a craft business can be a daunting task and often, making mistakes can be par for the course. Helen White describes the most common business mistakes to avoid. I started my own jewellery business “Helenka White Design” about two years ago and along the way I have made some mistakes or rather, I have made the wrong business decisions. However, you could put a positive spin on it - making mistakes can be useful and are all part of the learning curve that is running your own craft business.


1.Settling on a business name that doesn’t really reflect what your business is all about. “When I started with “Delectable Denim”, I didn’t think the name through properly. I started thinking


14 | ukhandmade | Autumn 2012


I would produce all denim related products and then didn’t! So of course, the name was stuck then,” says Debbie Stewart of www.delectabledenim.etsy.com


So make sure you get your business name right from the start. Not only do you want


to ensure that


the name is not already in use by another business, but also that you are happy with the name and that it tells potential customers what you are selling.


Business plans are not set in stone and are flexible, so if you make changes to your business, reflect this in an updated plan.


2. Having no business plan. I have to admit that I still have no formal business plan, but I understand that it is essential if you want to apply for a business loan or a grant. It also helps you focus, set achievable goals and move your business forward.


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