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MUMS MEAN BUSINESS


Meet The Mumpreneurs KERRY SUZY RIFAT MANDY


Good ideas for preschool products can emerge at any point in life. Many mums fi nd the arrival of their fi rst baby presents them with a yawning gap in the nursery market, but for some grandparents, babies are still big business way into their golden years.


night light. Below: Creators of the LumiPotti Kerry Marriott (right) and Rachel Sorder (left).


Main picture: The LumiPotti is designed to help children toilet train at night with the use of a


Main picture : The Fillnsqueeze pouches enables mums to fi ll them with their own cooking. Below: Rifat Jan with her daughters Zara (aged 4) and Sophia (aged 2)


Kerry Marriott, Lumipotti - a potty with a night-light designed to help children toilet train at night.


“The idea for LumiPotti stemmed from our experiences toilet training our children. We found advice and products aplenty for day training, but when it came to nightime, children remained in nappies, wandered the house alone at night or simply wet their beds then called for help. A little market research revealed we weren’t the only parents who felt a huge part of toilet training had been left ignored. Our fi rst step was to


validate if a night-light potty was actually a new idea. It was. We fi led for a patent then had to prove LumiPotti could even be made. We took each step


slowly as this is an expensive process as there are costs for patents and solicitors, costs for proof of concept designers and prototyping. A highlight was real children using our prototypes in night toilet training trials. Children are tough critics so we were worried, but they really loved LumiPotti. And they used it! We couldn’t have asked for better results. And our best moment yet was showcasing LumiPotti at The Baby Show at Earls Court in October 2012. We had a great time with retail buyers, parents and other industry players take a real interest in it. We are now poised for launch.”


Rifat Jan, founder, Fillnsqueeze - fi llable food pouches for toddlers.


“When my fi rst daughter was born in 2009 she became a really diffi cult eater at around nine months of age. I would spend an hour each meal time feeding her. I persisted and made sure she only ate my home cooked food. I then decided to play a trick on her; she loved the shop bought pouches (which she occasionally ate) and I cut the end off , fi lled it with my home cooked food and sealed it using a clip. Unbelievably she ate it all up. It got me thinking about if such a product existed to allow parents to fi ll their own food in pouches. My main challenges


have always been fi nding the time to dedicate on this project. Luckily I found designers who worked freelance and have been great working evenings and weekends, perfect for when my girls were asleep. As the momentum of the project picked up, I had to prioritise my time and switch off around 5-7.30pm to spend time with my family. I am amazed how one


struggle helped me to always fi nd a better solution. I’ve been through many design changes, each one posed a set of issues and I think now I have the best functioning design possible.”


PROGRESSIVE PRESCHOOL 33


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