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He's big, he's green and you wouldn't like him when he's angry. With 50 years of pop culture heritage behind him, new animated show Hulk and the Agents of S.M.A.S.H. will continue to build awareness of the Hulk and his incredible The Avengers family.


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many of the other The Avengers characters, Hulk has a rich heritage across cinema, television and publishing;


making him a household name with both children and adults. His first outing came in May of 1962, when Marvel released the first comic book, The Incredible Hulk. Since then, there have been a number of Hulk reincarnations, most notably the television series of the late 70s/early 80s, which secured a worldwide fanbase for the angry sci-fi superhero. A number of animated series and live-action theatrical releases followed, but it was only recently that the Hulk really smashed the big time. A breakout character in 2012's Avengers


Assemble, which shattered all domestic opening weekend records, grossing over $1 billion at the global box office in just


ten days, Hulk, played by actor Mark Ruffalo, stole many scenes in the film, with audiences enjoying watching him leap from skyscraper to skyscraper, punching vast creatures unconscious, and delivering the memorable ‘Hulk Smash’. “He's incredibly popular now,” said Kiran


Jeffrey, franchise business director. “Anecdotal evidence shows that Hulk is the second favourite character of all the Avengers, after Iron Man. Of course, we're thrilled about this, and are delighted to be able to give him and his team more of a spotlight. It's great to see the kids get so excited about him.” New television series Hulk and the


Agents of S.M.A.S.H. will be making its debut on Disney XD in autumn/winter 2013, bringing with it even more of the non-stop action, excitement and


A SPECIAL MAX PUBLISHING 82 disney PUBLICATION 2013 TM & © 2013 MARVEL & Subs. Heroes United


The Hulk's unique blend of comedy and action-adventure have worked so well as part of a team in Avengers Assemble that it has inspired a direct-to-video release which will feature two of Marvel’s The Avengers, Iron Man and Hulk. The 70- minute animated adventure will feature the pair joining forces to stop evil villains from destroying the world, and will be aimed at boys between the ages of six and eight years old.


humour that really appeals to kids. As the top-five favourite action-based


character among boys aged between six and 11 years old, Hulk provides all of the smashing action, huge heroics and incredible superhero fun that males of all ages seek out. “The play pattern and characterisation for kids is just fantastic,” said Simon


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