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The crowded boys market is a tricky demographic to please, but thanks to its unique mix of quirky humour, music and action adventure, Emmy award-winning Phineas and Ferb does just that and is the top contributing show on Disney XD.


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he creators of Phineas and Ferb - Dan Povenmire and Jeff ‘Swampy’ Marsh - are veterans of the business, working on


shows that, like Phineas and Ferb, contain a dual level humour allowing them to perfectly straddle the line between kids and adult entertainment. (Their impressive back catalogue includes Rocko's Modern Life, Spongebob Squarepants, and The Simpsons.) This dual level appeal is something that Becki Fleming, franchise business director, knows really works. "Parents often feedback to us 'thanks for making something we can watch and the kids enjoy too'," she revealed. One such parent that has publicly given his


seal of approval to the show is Jonathan Ross, who like many of his celebrity cohorts (including David Beckham, Selena Gomez, Slash and Jamie Oliver) has landed a cameo role in the series. The TV presenter said his 18-year-


old son Harvey and 15-year-old


daughter Honey are "huge fans" of Phineas and Ferb. "It’s a show that both adults and kids of all ages enjoy together," he commented. After a long creative process by its creators, Phineas and Ferb premiered on the Disney Channel back in 2008. The


series follows Phineas Flynn and his English stepbrother Ferb Fletcher on a summer


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vacation. Every day, the boys embark on some grand new project which ends up cramping the style of their teenage sister, Candace, who makes every attempt to show their mum what's really going on. The show is full of gags and always features their pet Perry the Platypus who leads a Secret Agent double life, fighting a professor. Perry, aka Agent P, works for the OWCA (Organisation Without a Cool Acronym) to fight an evil scientist named Dr Doofenshmirtz. The music in the show is also “a huge part of its appeal," stressed Becki. "Sometimes you start listening to what you think is a lilting love ballad and when you focus on the lyrics they're talking about slime!" She also pointed out that the inventions that the stepbrother characters create are important as are the catchphrases and that these will be important for the franchise from a consumer products point of view.


Double Trouble


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