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Content Calendar l Planes, 3D cinema release - summer 2013


All Talk


Planes features some great voice talent, with a cast which really gives Disney a great publicity hook. Voices include John Cleese (Bulldog, the UK racer) and Brad Garrett (Chug).


the support of some good friends, and soon enough Dusty reaches heights he


never dreamed possible. “The film itself is absolutely fantastic,” said Kerry Alleaume, senior franchise manager UK. “It has a strong story, cool and exciting


characters and lots of action and humour. The animation is stunning and the 3D element adds


a terrific dimension to the flying scenes.”


keeping the appeal of Cars going strong. Despite being incremental to the Cars


portfolio, Planes will be supported by differentiated but unique and complementary creative and branding guides that take full advantage of the different play pattern as well as the brand new set of characters and storylines. The merchandise programme is being led by Mattel, who has created some stand-out and innovative products to support the film's launch. “We've already seen some of the


product,” said Kerry. “And it's brilliant! There isn't much aviation play product in the market for this age group yet, so we


are confident that there's a really good position for Planes


merchandise, and Mattel's range really Kerry explained that Disney has very consciously created an Cars Meet Planes


To help create a transition between Cars and Planes, Disney launched a product collection called Cars Take Flight, focused on releasing merchandise for Cars Toons episodes Moon Mater and Air Mater. Air Mater introduced certain elements of Planes, including Propwash Junction, Dusty's hometown, and Skipper, his mentor. At the end of the short Mater says that: "They oughta make a whole movie about planes. The merchandise line featured die-cast, race tracks, games and books.


incremental business opportunity with Planes, providing an extension to the Cars franchise. The Planes branding very much references the Cars style, which allows us to retain the brand loyalty which has built up over the last seven years. We've already had a great reaction from licensees.” This approach allows Disney to leverage new vehicles, characters and storylines while


A SPECIAL MAX PUBLISHING 69 disney PUBLICATION 2013


brings the characters to life.” Disney will also be introducing a


complete cross-category range of merchandise, featuring toys, stationery, fashion, home and publishing. Merchandise will feature the great cast of characters led by Dusty (with key breakout characters El Chupacabra and Ripslinger), while showcasing the Wings Around the Globe adventure (the name of the rally featured in the film). But for now it's all eyes on Planes, as we


wait for the first installment of this exciting new aviation adventure to come in to land later this year.


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