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Content Calendar


l Party-Saurus Rex will continue to air in 2013 and will also be on the front of Wreck-it-Ralph and Finding Nemo 3D in cinemas. l Toy Story 30 minute TV special premiere – autumn/winter 2013


There’s a great opportunity to further engage our fans well into 2013 and beyond.” Despite the most recent Toy Story movie


coming out almost three years ago, the popular franchise has had ongoing companywide support throughout the whole of 2012 including strong TV content and cross-category merchandise, and this is set to continue. 2012 saw the release of the latest of three Toy Story shorts – this one was ‘Party-Saurus Rex’, which made toy dinosaur Rex the character focus towards the end of last year.


Girl’s World Despite being the third most


purchased character merchandise among boys aged between two and five, Toy Story also appeals strongly to girls. “In fact, that’s one of the demographics we want to expand in the future,” explained Kerry. “We


know girls love the films, so we intend to do more to engage them with the brand. We will be developing more consumer products which appeal to girls.”


brand new Toy Story content which is currently being created by Pixar. Due to be released around Halloween 2013, we can expect to see the first ever Toy Story television special, which is preliminarily named ‘Toy Story of Terror’. “This is the first time we’ve had a Toy Story special like this, but after the incredible response we had to the movies we’re confident that it will be well received. We expect to get a significant amount of retail support as well, as it provides the perfect reason to leverage the season for many retailers that don’t generally support Halloween.” Of course, retail is a vital part of the Toy Story programme. “Our research has shown that – whether on DVD, Blu-ray or television – 75% of boys between four and five years old have watched at


least one of the Toy Story movies in the last year,” explained Kerry. “So we know the year-round retail programme will continue on its own merit. But we will continue to engage retailers on strength of the franchise, and intend to capitalise on the popularity of the


“We work hard to ensure the franchise is


kept alive and help it continue to grow throughout 2013 as well,” said Kerry. “There will be free-to-air screenings throughout 2013, so there are plenty of opportunities to catch up with the gang and for the franchise to continue to gain valuable exposure.” Perhaps most exciting though, is the latest


characters to drive new both content and product development simultaneously.” The Walt Disney Company will utilise new


content and merchandise to engage existing Toy Story fans, and introduce the franchise to new consumers – whether they are girls, boys or adults.


A special MAX PUBLISHING


65


disney PUBLICATION 2013


Toy Talk


l Toy Story 3 is the highest grossing Disney/Pixar film of all time and is the eighth highest grossing film in motion picture history.


l The Toy Story franchise has sold over 12.3 million DVD and Blu-rays in the UK.


l The Disney Toy Story UK Facebook page has over 705,000 fans.


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