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Content Calendar


•Mickey Mouse Clubhouse season four – spring/summer 2013 •Mickey Mouse Clubhouse new episodes – autumn/winter 2013


insights research, that television programming for this age group is really important. It’s great for that two to five year age group to have something that they can relate to, and for us to have something which serves as an entry point to Mickey Mouse and his friends.” The show itself is full of great, bright


colours which work really well across toys, fashion and publishing. Fisher-Price is the master toy licensee for Mickey Mouse Clubhouse, and the show complements the company's 'joy of learning' mantra seamlessly, using a mixture of humour, friendship, adventure, early mathematics, learning and problem solving skills. It also has a completely universal appeal, which is especially important for very young children. “The sheer variety of characters means


that it appeals to all preschoolers, and both girls and boys can enjoy it together,” said Justine. “It’s where Goofy can be silly and really come into his own! Parents know that the show is a safe choice and that it’s going to deliver everything they expect from a Disney programme.” The combination of daily broadcasts


(on both the Disney channels and free to air) with regular content events will


continue throughout 2013 to renew the connection with children, attracting new young preschoolers as older ones move to other forms of content. “We are using the special content events as a way of pushing the Mickey Mouse Clubhouse programming forwards. The longer episodes are a great way to cement the franchise with younger children – they’re like a special treat for them!” For spring/summer 2013, Disney's


efforts will continue to focus on the brand new season of Mickey Mouse Clubhouse. Season four kicked off with the music-filled special “Mickey Mouse


Techno Kids


The Mickey Mouse Clubhouse website attracts an average of 180,000 unique visitors each month.


Clubhouse: Mickey and Donald Have a Farm”, and will carry on throughout 2013 with new episodes and specials from Mickey Mouse, Minnie Mouse and the gang. The special Minnie Mouse episode, “Wizard Of Dizz” will premiere in spring 2013.


A special max publishing Ref: 1. Sept - Nov 2013 2. Sept - Oct 2012 3. Sept - Nov 2012


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disney publication 2013


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