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In The Club


Mickey Mouse Clubhouse sees Mickey entertaining a new generation of preschoolers as they join him and his loveable pals (Minnie, Donald, Daisy, Goofy and Pluto) on an interactive CGI-animated adventure.


W


ith much of Mickey Mouse’s current success anchored in the preschool target


audience, the Mickey Mouse Clubhouse series – which shows daily on the Disney Junior channel – and accompanying key (or 'tent pole') events are increasingly important to The Walt Disney Company. The number one show on Disney Junior,


Mickey Mouse Clubhouse was seen by a total of 5.2 million viewers last autumn – an incredible one in five of all children switched on to it and over two thirds of all the children who make up the Disney Junior audience were reached. The series ranked as the top


1


contributing series for the channel and, as Justine


2


Finch, franchise business director for Mickey Mouse and Friends explained, it continues to create awareness and affinity for the Mickey Mouse franchise among preschoolers, serving as a ratings generator for the Disney Junior.” “Mickey Mouse Clubhouse is doing


extremely well. Our latest ratings confirm that it continues to be the number one contributor to the success of Disney Junior in the UK and has increased its reach by over 30% on the same quarter last year – but most importantly, it is introducing Mickey Mouse and the gang to a whole brand new, young audience.” She continued: “We


have found, from our consumer


Keeping Them Coming


New Mickey Mouse Clubhouse content is guaranteed until at least 2016, with new tent pole content being released every six months and DVDs each quater.


A special max publishing 58 disney publication 2013 ©Disney


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