This page contains a Flash digital edition of a book.
Inset: Seiji receives a brief from the licensing team on which poses and styles the teams need for their upcoming style guide.


face to face: seiji lim


The Art Of


After completing art school, Seiji Lim joined Disney four years ago on a graduate art scheme in London.


Seiji is responsible for creating artwork for the Mickey Mouse and Friends franchise.


"In the early days I found it quite a challenge to draw Mickey Mouse. I'm lucky in that lots of artists at Disney have helped to train me and give me pointers on how to make the character look ‘on model’. For example I had to learn that Mickey's ears are always perfect circles even when he's side on. Similarly his nose from the front is horizontal but from the side it's vertical - this is a challenge when you're creating a toy, so these are the sorts of things that we have to be mindful of." Seiji works primarily with the fashion and home team and every year he takes his lead from them on which styles will be popular and he then lets his creative juices


Below: Once the licensing team is happy with the sketches Seiji does a 'clean up' on the screen. Bottom corner: A specialist then ‘inks’ the images to give them the final Disney look of the characters. Below right: The images then come back to the designers to be coloured.


flow and goes back to sketch out some poses for each idea for the style guides.


Seiji has just completed the spring/summer 2014 style guides, but he took time to put down his trusty pencil and provide us insight into how Mickey Mouse’s new looks appear on merchandise:


Mickey Mouse!


Above: The image is ready to be used for merchandise which in this case is a range of children’s clothing for Tommy Hilfiger.


Inset: He sketches out some rough ideas by hand.


A SPECIAL MAX PUBLISHING © Disney


57


disney PUBLICATION 2013


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160