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DISNEY DELIGHTS Sharing The Magic


The tradition of great storytelling has always been an important part of The Walt Disney Company. Part of that experience involves developing award-winning products to support the core franchises, helping bring the Disney story to life. Licensees explain why working with Disney is like stepping inside The Magic Kingdom.


Andrew Coplestone, licensing director, Halsall:


“The relationship we have with Disney is so important to us – there is


never a dull moment with so many opportunities constantly available to maximise. Retailers listen when we present a Disney property and there is a constant fl ow of new properties that are given the chance to grow. It helps that the team is so passionate and actively encourage and inspire creativity – it shows great loyalty and trust in their licensees. If I have one tip, keep an eye out for Doc McStuffi ns, it will build late in 2013 and will be big in 2014.”


Above: Mickey Mouse Club House is a popular preschool franchise.


Richard Cawood, marketing manager, Don Simon:


“Our Disney smoothies are proving a fi rm favourite, and it is clear that the timeless magic of Disney has helped to connect with a wide audience; cutting through the noise and clutter within an incredibly busy category. The support from Disney has been superb. It genuinely feels like we are strategic partners working together for the same aim; to create win-win sales opportunities for ourselves and our stockists. We look forward to the year ahead.”


Left: Smooth: Disney helps kids get their fi ve-a-day.


A SPECIAL MAX PUBLISHING 34


Simon Holt, commercial controller, Fiddes Payne:


“Fiddes Payne has been working with The Walt Disney Company for over three years, and we have found that its global appeal has been particularly important in helping us gain penetration in many European and world markets. 2013 will be a particularly important time for our Disney baking range, as the cinema release of Monsters University is core, and the development of Planes will add weight to the Cars evergreen business.”


Above: New baking product range for 2013.


Barry Groves, managing partner, Posh Paws:


“Last year Posh Paws became the sole distributor of mass market Disney plush toys to the UK market. That has proved to be hugely successful, as we have been able to introduce a much wider range of plush product to the market, incorporating all the nation’s favourite characters. Traditional Disney characters will always be the foundation of our partnership but new introductions, such as Jake and The Never Land Pirates, are a real


strength. Disney’s promotions, marketing and retail teams give great support to new merchandise


programmes like Jake and certainly help with getting space in store!


We have a fantastic number of new products for 2013, but the Doc McStuffi ns programme and merchandise have been an incredible success in the US and we are already under pressure to deliver product here. We are genuinely looking for major expansion in 2013.”


Above: Classic Disney plush. disney PUBLICATION 2013 © Disney


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