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Looking Ahead Art Of The Matter


Art Attack is Disney Junior’s multi-award winning art show for kids aged 2 t which aims to stimulate creativity and take them through the ‘I can’t do that!’ to have a go.


ids aged 2 to 7, Developed by Disney Channel’s EMEA produc duction hub, the locally produced


show saw its second season of 27 episodes began airing in June 2012, with brand new host Lloyd Warbey.


In season two, the much-loved elements from season one, such as the trademark Big Art Attacks, are complemented with new Disney themed ‘makes’ and regular artistic segments including a Main Make, showing viewers how to make a ‘big make’ involving more detail such as puppets and secret treasure boxes in different shapes, Art Technique, showcasing techniques that kids can use to apply to and Simple Art (Easy Makes), involving fewer stages. Consumer products began launching last year to tap into the arts and crafts core elements of the show targeting the core audience of kids aged 4-7. Clementoni and Copywrite are two licensees already on board that are producing a host of arts and crafts goods like crayons, scissors, drawing boards and more.


Art Attack Insights


• In the UK, Art Attack achieved a reach of 3.8 million Individuals 4+, of this 1.4 million were kids 4-15 (Jul – Sep 2012).


• Art Attack is supported with a fully integrated website and exclusive video clips of ‘Art Attack makes’ are streamed on Disney Junior’s YouTube


channel. Content is also available across a number of VOD platforms. The brand new online gallery can be viewed on: http://www.disney.co.uk/ disney-junior/art-attack/


.uk/


Computer Science


Disney XD premiered TRON: Uprising in September last year, a new hero series in CG animation with a 2D aesthetic. The series delves inside the computer world of The Grid and the people who live there and follows the heroic journey of a new protagonist, Beck, who becomes the unlikely leader of a revolution. The series is set in the era of TRON between the stories in the 1982 feature film and Walt Disney Studios’ TRON: Legacy film. Over the summer Disney XD hosted sneak peaks of TRON: Uprising with special episode, TRON: Uprising, Beck’s Beginning. In this, viewers were introduced to Beck, a young mechanic living in Argon City, a growing metropolis in a far off corner of The Grid that has just been occupied by General Tesler, a henchman of the notorious Clu. After his best friend Bodhi is ruthlessly ‘derezzed’ by Clu’s army, Beck seeks justice for his lost friend and launches a crusade against the regime. His rebellion captures the attention of Tron, the greatest warrior The Grid has ever known, who sees the potential in


eaks of de duc


Beck and trains him to be his successor. Labeled with the moniker of The Renegade, Beck


sparks a revolution to fight for the freedom of The Grid.


A SPECIAL MAX PUBLISHING © Disney


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disney PUBLICATION 2013


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