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Looking Ahead Watch This Space


With so much new content across a variety of media platforms you could be forgiven for not keeping up with what’s on the Disney horizon for. Here we have ‘something old’ - a total re-invigoration of Finding Nemo, ‘something borrowed’ from the world of cinema in TRON: Uprising and a huge slew of ‘something new’.


Something Fishy


Finding Nemo will reach a whole new audience when it is re-released in 3D in UK cinemas this March. Second only in the Pixar ranks to Toy


Story 3, Finding Nemo received critical acclaim and box office success when it first launched at cinemas in 2003. In fact it was the 4th


biggest global


animated film of all time (26th highest grossing film overall) achieving £37.3m at the box office in the UK alone. Currently over 4.4m Finding Nemo


DVDs have been sold in the UK and with the upcoming release of Finding Nemo for the first time on Blu-ray (which launches on May 13), home ownership of this modern classic looks set to grow. “Finding Nemo lends itself to summertime products,” promised Becki Fleming, franchise business director at The Walt Disney Company UK & Ireland. “In fact Disney plans to make this the summer property of choice for infants through to older kids with a whole raft of licensed merchandise spanning outdoor toys (such as buckets and spades), stationery, apparel and accessories like beach towels and sunglasses. In short the characters are perfect for bath time, swim time, summer fun and everything in between,” commented Becki. Disney’s research also shows that


the preconception that the property was mainly for boys wasn’t strictly true. “There are characters for boys and girls, that’s the beauty of the property,” Becki enthused. In the UK Pearl, Nemo and Squirt rank as the top three characters for girls aged 4-10 while for boys it’s Bruce, Chum and of course Nemo. But what is it about the film that


kids love so much? Obviously the storyline in itself is engaging Nemo’s


father, Marlin, embarks on a quest to find his son taking the audience into the breathtaking underwater world of the Great Barrier Reef. “Visually there’s something going on all the time, but it’s more than that. It’s really funny and kids are really willing Marlin on in his quest and they understand and fall in love with all the different characters,” Becki explained.


Not only is Disney providing content and merchandise, it has also launched Crushes Coaster, a Nemo-specific ride at Disneyland Paris. And next summer Nemo will be a key character supporting the new Disney Magic cruise ship, which will be sailing for the first time into the Mediterranean. “There really is no better character to own this summer fun time period with than Nemo and his friends,” Becki concluded.


Nemo Insights • 10.4m Facebook fans.


• A new website launched autumn/winter 2012. • 4th biggest global animated fi lm of all time.


A SPECIAL MAX PUBLISHING © Disney/Pixar


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disney PUBLICATION 2013


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