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Left: Disney's German team kicked off a major collaboration with homewares retailer Butlers which has now extended to the UK involving an extensive range of products and livery for the shops. Inset: There have been several buyers for this £140,000+ diamond Mickey showstopper piece from The Happy Mickey Collection from Chopard.


FASHION FORWARD


Sparkling Success


whether country specific or across multiple territories." Carla stresses that the Halo activity is done in sync with Disney’s other initiatives. “It is all about inspiring the public and enabling them to engage with Disney in a new way.” 2012 was a fantastic ‘chapter’ for Disney’s Halo projects and it will be a hard one to follow. “Don’t worry, I have some a bit of wall space to fill and several key projects that we are working on so I don’t think we will be bored!” said Carla. Disney’s Halo is shining brighter than ever.


Chopard’s international launch of The Happy Mickey Collection has been a sparkling success. - Several of its showstopper £140,000 diamond encrusted Mickey Mouse pendants alone were sold almost immediately, not to mention the clamber for the upmarket watches and items of jewellery pieces in the range. The relationship between Disney and Chopard stemmed from a common interest in the film business. Disney’s heritage and high standing in the business is undisputed while Chopard is a high profile sponsor of the Cannes Film Festival. The UK launch in October was followed by other events in Amsterdam, Paris, Dubai and Munich, New York and Geneva.


Left and above: Led by Disney’s beauty team, leading make-up and nail varnish brands Mac and Opi were perfect partners for Miss Piggy, the launch timed to coincide with the build up to The Muppets movie.


Below:A Tommy Hilfiger Meet The Family window display fanfaring the collaboration between the two brands.


- Christian Louboutin When Tommy Met Mickey


“Disney core brand values are imagination and creativity through a rich heritage of storytelling. It was a true honour and joy to give a preppy spin on some of our favourite Disney characters,” said Tommy Hilfiger, the founder of the eponymous clothing and lifestyle brand referring to the limited edition capsule collection of adult and childrenswear that was launched last year and sold globally. All the items featured specially designed artwork, though some of the


childrenswear designs taking the partnership a stage further depicting Mickey Mouse actually wearing some Tommy Hilfinger branded clothing. Among the characters that were given a classically Tommy Hilfiger


preppy twist were Mickey Mouse, Donald Duck, Goofy, Pluto and Scrooge McDuck on the boys’ items while the girlswear featured Minnie Mouse, Daisy Duck, April, May and June and Grandma Duck. Co-branded, all items in the collection featured a special Tommy Hilfiger/Disney logo on the neck labels as well as on hangtags and shopping bags that will accompany each item purchased. Added to this were in-store promotions, window displays, a dedicated mini website on tommy.com as well as viral marketing activities.


A SPECIAL MAX PUBLISHING 135 disney PUBLICATION 2013


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