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DISNEY CHANNELS


DISNEY CHANNELS


From the silver screen to the small screen Disney has compelling audience figures no matter what the medium. In fact, the three Disney channels reach nearly 50% of kids in the UK - 3.7 million children every month, which is enough to fill the Olympic Stadium 47 times over!


TV Times


TV is still the most popular platform for children aged 0-14 who consume a staggering 67 minutes per day, which is why the Disney TV channels remain an important cog in the Disney machine and a source of some important franchises. Boel Ferguson, vice president and general manager of Disney Channels and Disney Online, UK and Ireland, describes the Disney TV proposition as a “one-


Left: Jake from Jake and The Never Land Pirates


stop-shop with three channel brands for all different target groups.”


TV Fast Facts


• Disney Junior is the fastest growing preschool channel3 and ranks as the number #2 kids


• Disney Channel ranks as the #2 kids channel amongst all kids TV channels second only to free to air CBBC – making it the number #1 paid for kids TV channel1, with 1 in 3 kids tuning in2.


• Disney XD is home to the Emmy-Award winning and BAFTA-nominated series Phineas


TV channel for women with kids 0-3 - second only to free to air CBeebies4 (period).


and Ferb, watched by 1 in 2 kids in the UK5. A SPECIAL MAX PUBLISHING © Disney TM & © 2013 MARVEL & Subs. 123 disney PUBLICATION 2013


1 October 2012 2 September – November 2012 3 October 2012 4 September – November 2012 5 January – October 2012


There’s Disney Channel, the fl agship channel for kids and the family; Disney XD which is more boy focused and Disney Junior which is the entry point channel for preschoolers up to around the age of seven. “Each of the channels has a very clearly defi ned proposition, but all three remain true to the values of the Disney brand with storytelling, magic and trust,” explained Boel. Disney also has a constant presence outside pay TV with strong online channels, YouTube and Facebook which all contribute to creating loyalty for the


continued on page 125


Above: Boel Ferguson, vice president and general manager of Disney Channels UK and Ireland.


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