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THE GAMING SCENE Feeling Social


On the social games front, the UK is #7 in the global rankings, with an estimated 18m players in the UK alone! Of which 58% are women and 69% are aged 22-49. In 2010 The Walt Disney Company acquired


Playdom, the 3rd largest provider of social games globally, publishing eight games annually, across a wide variety of genres. Avengers Alliance launched on Facebook


earlier this year and has gone on to be a huge worldwide success as one of the most popular games on the social network site, currently reaching a staggering worldwide audience of over 1m every day and nearly 6m monthly. In the UK over a million people have played the game, making it the biggest European market. It’s a game designed to reach a broad audience


Above: Avengers Alliance has been a worldwide success on Facebook.


of Marvel fans while having enough depth of play to engage the millions of enthusiast gamers that spend time every day on Facebook.


Underline Online


Online gaming is gradually becoming more and more important due to the variety of content available as well as more sophisticated and faster broadband services. Year-on-year Disney has seen a 40% increase in online traffic by using its understanding of what fans like


to do online and the capabilities of this media to create new and varied experiences. “We continue to build on our success in the online space which allows our audience to interact and engage with our original content and characters on Disney.co.uk”, said Phil Riley. For example, in 2012 Superbia was launched. The virtual world that provides a real connection for Disney’s audience with the channel content. “For the coming year we are creating more game play and lots of new exciting features and partners can be integrated into this content.” Also in 2012, Disney launched Disney Games - disney. co.uk/disney-games - an entertaining and engaging online portal hosting Disney’s compelling assortment of over 300 casual games inspired b


content from Disney Channel, Disney Junior, Disney XD, Walt Disney Studios, Disney Pixar, Walt Disney Classics and more. Disney Games portal offers users direct access to Disney’s unrivalled collection which includes games inspired by shows such as Austin and Ally, Phineas and Ferb and Jake and the Never Land Pirates, as well as films like The Avengers, Cars, Toy Story and The Muppets. It also provides direct links to some of Disney’s other fun online destinations such as Club


Penguin and Superbia and users can also connect straight to Disney’s popular apps and mobile games such as Where’s My Water?, Wreck- It Ralph and Disney Fairies: Lost & Found through the Apple and Android stores.


In November 2012, Disney re-launched the Disney Fairies website as part of the digital expansion of the franchise, with a fresh new design mirroring the look and feel of the new Disney Fairies: Lost & Found app. Featuring a brand new game, fun activities, videos and much more, the site is the


perfect place for fans to engage with all seven Disney Fairies and develop a stronger relationship with Tinker Bell, Periwinkle, Silvermist, Fawn, Iridessa, Rosetta and Vidia.


Online Facts • • 84% of kids aged 6+ go online spending nearly an hour a day on the web.


32% of kids aged 6-14 use an iPad daily. A SPECIAL MAX PUBLISHING © Disney TM & © 2013 MARVEL & Subs. 111 disney PUBLICATION 2013


Above: Phineas and Ferb destination launching soon on Disney.co.uk


ed by the characters, shows, movies and unique


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