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FILM ROUND-UP


Cold As Ice


Frozen is the next big Walt Disney feature animation film following on from Tangled and is a story that Walt Disney himself wanted to tell. Tony Chambers, head of studio sales and distribution (UK & EMEA) is predicting similar box office success as Tangled (£20m in the UK, $212m EMEA). He commented: “This is Disney’s


telling of the Hans Christian Anderson tale of the Snow Queen, but as we did with Tangled we have taken the story and made it relevant for today through a contemporary mix of magical storytelling that only Disney can deliver, balanced with humour and fun characters which broadens its appeal to both boys and girls.”


Indeed Disney has used the learnings


from Tangled to find the best emotional connection with the audience. In doing so, the filmmakers were drawn to the universal bond between siblings – the highs, the lows, love and tears and most of all, laughter. So Frozen tells the story of two sisters


and the concept of the ‘heir and the spare’. The first-born sibling is heir to the throne, and the next sibling is just sort of... an extra. The story takes place when a prophecy traps a kingdom in eternal winter. Anna, a young dreamer, loving and


adaptable, and a bit of a screw up by royal standards teams up with Kristoff, a daring mountain man, but someone who deep down wants to meet a special kindred spirit. Together with his comedy sidekick Sven, a rather mangy reindeer, they go on an adrenaline pumping and treacherous journey to find Anna’s sister, the Snow Queen Elsa and put an end to her icy spell. Encountering mystical


trolls, a hilarious snowman named Olaf, Anna and Kristoff venture through Everest-like extremes, with comedy and magic at every turn, battling the elements in a race to Elsa’s castle in order to save the kingdom from destruction. “Frozen will have company-wide


marketing support on par with Tangled including support from all key businesses such as Disney Channel, Consumer Products, Games, Digital and more,” explained Kerry Alleaume, senior


franchise manager UK, explaining the importance of this movie. Merchandise, across all categories, will


be hitting early December 2013 aimed at the core target of girls aged three to 12,


and focused on the princesses and icy, mystical, adventurous world. “We also feel the funny sidekicks Olaf and Sven, will resonate with boys so create another niche opportunity,” Kerry added. Long term the plan is to integrate


the characters into the Disney Princess family in a similar way to Rapunzel from Tangled and joining in spring this year, Merida from Brave.


Frozen Insights •• Directed by Chris Buck (Tarzan and Surf’s Up).


Produced by Peter Del Vecho (The Princess and the Frog and Winnie the Pooh). • Blu-ray/DVD release April 2014.


A SPECIAL MAX PUBLISHING © Disney


103


disney PUBLICATION 2013


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