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FILM ROUND-UP Monster Mash


Plans are underway to make 2012 a year-long event for Monsters, kicking off with the 3D re-release of the original movie Monsters Inc. “We can’t wait for this much loved film to kick off a year of product, retail and partner activity, leading up to the prequel,” said Becki Fleming, franchise business director. As the audience becomes re-


acquainted with the much-loved characters Mike and Sulley early in the year, Monsters University will launch July 12th and we’ll meet a whole host of new characters. Monsters University is the prequel


to Monsters Inc and although we are used to seeing Mike and Sulley as great friends, this wasn’t always the case. From the moment they met they couldn’t stand each other, and Monsters University tells the story of how they overcame their differences, learned to work together and became the best of friends. The university is attended by all types of student - from the cool kids to the nerds and along with the standalone Monsters, there are six key


Monster Facts


• Monsters Inc (2001) achieved global box offi ce of $526m and has sold over 42m units of the DVD to date.


•• In the UK over 10 million people watched Monsters Inc at the cinema. There are 5.6m Facebook fans.


sororities and fraternities each with their own unique style and personality. Mike and Sulley arrive at Monsters University with big dreams of becoming great scarers and are excited to prove themselves by enrolling in the Scaring Program. A tight consumer products line


will launch in January to coincide with the re-release of Monsters Inc with a wider range of products, supported by an extensive company-wide marketing campaign, launching in advance of Monsters University right across all categories.


From amazingly innovative toys and novelties from master toy licensee Spinmaster, to homewares, confectionery


and apparel primarily targeting boys and girls aged between two and


eight. However there is a secondary audience for the programme according to Becki: “Due to the university theme of the film, we have a great collegiate programme we can tap into and capture a whole new Disney audience of students and young adults for marketing and merchandise activity.”


A SPECIAL MAX PUBLISHING © Disney/Pixar


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disney PUBLICATION 2013


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