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Mauza estimated co-op members

have 1,200 to 1,500 acres coming into production in B.C. in the next few years. B.C. is one of the largest

cranberry-growing regions in the world, while Ocean Spray is the world’s largest cranberry co- operative. In attendance at the official

opening of the new facility in late September were Ocean Spray CEO Randy Papadellis, who was joined by Ocean Spray board vice-chairman Peter Dhillon, Richmond EastMLA Linda Reid, RichmondMayor Malcolm Brodie, several city councillors and a number of local Ocean Spray growers. “We are thankful toMLA Reid, the

City of Richmond Council and city staff for helping to make the new facility a reality,” Papadellis said at the opening. “The strong relationships we’ve formed with them are crucial to our success as we continue to invest in projects that benefit both our growers and the Richmond community in general.” “As Ocean Spray continues to

expand business across the globe, the Richmond community has been an important partner,” said Dhillon, who is also a Richmond-area cranberry grower. “Almost 20 percent of Ocean Spray’s total acreage in North America is in B.C., and so the new state-of-the-art receiving station will help us maximize the efficiency of handling our crop.” The co-op uses fruit from

Richmond for Craisins dried cranberries and for juice concentrate. It’s the first new receiving station for Ocean Spray in 15 years. More than 700 cranberry growers

inMassachusetts,Wisconsin, New Jersey, Oregon,Washington and B.C. and other parts of Canada belong to Ocean Spray, as well as 35 grapefruit growers in Florida. It was formed more than 80 years

ago by three cranberry growers from Massachusetts and is now North America’s leading producer of bottled juices and juice drinks, and it has been the best-selling brand name in bottled juices since 1981. In 2011, it posted gross annual

sales of $2.1 billion and net proceeds of $321 million.

10 British Columbia Berry Grower • Winter 2012-13

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