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Thursday, October 18, 2012


Price is often the sales determinant of purchasing decisions, especially when it comes to low engagement categories such as tissue and paper products. But taking into account more than just price is a wise choice and can make your budgets go fur- ther.

Although a cheaper price may be tempt- ing at first glace, paying too little for a product can leave you spending much more overtime. Products and services that cost less, typically also do not perform as well as those that cost more because they are poorer quality. Better quality products come with an array of additional benefits - they last longer, perform better and many times even reduce costs in the long run. This concept holds true across many dif-

ferent categories including cleaning solu- tions and equipment, but it is especially true for tissue and paper products. Kruger Products’ quality system solutions provide unparalleled benefits and are a demonstra- tion of how paying a little more up front can lead to a variety of savings. Kruger Products uses a several key components from its’ cost-in-use model- ing tool to show how multiple business benefits can be experienced from using premium products:

• Labor Cost Savings – Direct sav- ings from longer and/or better quality roll towel and tissue can translate to la-

bor savings for a business because less maintenance servicing is required.

• Reduced Consumption - Better quality products allow end-users to only take as much as they need, reducing the overall amount of product consumed, thereby saving on costs overtime.

• Support of brand image – Better quality products influence customers’ perception of a facility, resulting in pos- itive experiences and repeat business.

• Precise Product Comparison – Before comparing two competitive products, make sure all specifications are

identical to ensure an accurate

comparison is made. Roll towels and bathroom tissue can be shortened and fluffed, making them appear the same size, but in fact the product per case is much less. In this case, the cheaper price often just means less product.

• Controlled dispensing – Using product dispensing systems that con- trol the amount of product release at one time can help reduce product usage amount, waste and overall costs.

A wise purchasing decision is an invest- ment. Choose wisely. For more information of Kruger Prod-

ucts or its cost-in-use business tool, visit n


Green/Clean Tips, Industry Trends and Best Business Practices -Tork Better Business Center-

SCA’s Tork® brand is committed to helping customers address their business needs by providing timely information in- tended to better the bottom line. The Tork Better Business Center is an innovative business blog updated regularly with sto- ries and tips for business owners looking for expert advice on hygiene, green clean- ing tools and best practices for marketing a profitable cleaning industry business. As an online resource for business own- ers, the Better Business Center provides tips and insights for Tork customers and other businesses that seek to continually learn new techniques for running a better business. “We wanted to create a one-stop-re- source for industry trends, informational videos, and articles offering business tips and advice specific to the business goals of our customers,” said Cindy Stilp, Brand and Marketing Communications Director SCA AfH Professional Hygiene.


Better Business Center delivers that and more, including an opportunity for busi- ness leaders to discuss the issues that mat- ter most to them.” A high-powered search engine provides quick access to cleaning, hygiene, and sustainability insights and tools, offering

guidance to Tork customers in the foodser- vice, healthcare, education, industrial and recreation markets. Topics on the Tork Better Business Center range from consumer health and sustainability initiatives to business strat- egies. Business owners can turn to the Better Business Center for insights on everything from employee hygiene train- ing and social media guidance, to the most current business news and marketing tips. Contributors to the site include the Tork Green Hygiene Council; which consists of top professional and academic authorities, SCA’s own industry experts; who provide insights to specific industry segments, and third party subject matter experts; who present customers with valuable business information.

The mission of the Tork Better Business Center is to provide business leaders with the information and guidance that they need to make well-informed decisions. In return, feedback from readers allows Tork to learn and improve its own products and services in order to offer Better Business to their customers. For more information on the Tork Better Business Center and to access the resourc- es it offers, visit n

Carroll Company Launches Wiper Program

Carroll Company announced it would launch Carroll Converting, with a new facility in Saukville, WI specializing in R & D and production of wet and dry wipe products and programs. The Carroll wipes line up will consist of 9 products includ- ing hand cleaning and sanitizing, disinfec- tant cleaner, multi use and specialty clean- ing wipes. The for- mulas and fabric are custom matched for

superior cleaning, polishing and protect- ing.

The new wipes will enhance the product

bundle of high performance Industrial and Institutional liquids, powders, aerosols, cartridge soap systems, and dilution con- trol programs. With Carroll’s formulating expertise, its ability to blend and produce wipes at multiple locations will allow our distributor partners the opportunity to consolidate and bundle more items for cost savings. Wipes will be produced in multiple locations including Carroll head- quarters in Garland Texas. Carroll Company, the leader in private brand development for multi unit distribu- tion has manufacturing and distribution plants in Saukville, Wisconsin, Santa Fe Spring California, Havre de Grace Mary- land, and Garland Texas. n

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