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Thursday, October 18, 2012


Going ‘Green’ is Good for Business Tips for Companies Trying to Clean Up Their Act

Despite pressing economic worries, the

environment remains a top concern for consumers the world over. And that means environmentally-friendly business prac- tices are as necessary for the bottom line as they are for the planet, says Joe Veil- leux, president of Euromed USA (euro-

“Being a producer of natural ingredients for pharmaceuticals and health supple- ments, we’ve always held environmental- ism as a major company value,” says Veil- leux, a registered pharmacist.“We’re glad to see that, even when people face unem- ployment and other economic hardships, they’re still committed to green practices.” Recent polls, including BCG’s annual

International Global Green Consumer Surveys taken throughout the recession, reveal an unwavering commitment to en- vironmentalism, he says. “Even at the height of the recession in 2008 and 2009, more than a third of con- sumers said they were willing to pay a lit- tle more for products that are better for the environment,” Veilleux says. “A majority said they consider a company’s environ- mental credentials when making purchas- ing decisions.” Euromed recently earned “green” ISO 14001 certification for its Barcelona facto- ry by meeting stringent criteria established by the world International Standardization Organization, which sets standards for sustainable and environmentally friendly manufacturing processes. “In the five-year process of re-engineer- ing our factory to meet the ISO 14001

criteria, we learned a lot that can benefit other companies,” Veilleux says. “Some of the steps we took cost little to noth- ing; others were, frankly, expensive. But all companies today need to be aware that consumers are looking at what they’re do- ing to – and for – the planet, and they’re making buying decisions based on that.” These are some of the initiatives un-

dertaken at Euromed Barcelona, which manufactures herbal extracts and natural active substances for customers in the United States and Europe. • Recycling biomass – the company’s manufacturing waste

product. We’ve

found different ways to recycle the post- extraction biomass, depending on the product involved, Veilleux says.


of the residue is sent to companies that specialize in creating bio-gas – specifi- cally, methane, which is used to generate power,” he says. “However, the residue left from milk thistle has such a high nu- tritional value, it’s actually used to feed farm animals. We ship the waste product to a company that dries it out and cleans it before it’s added to feed for pigs, chickens, cows, and the like. The biomass is given away for free, he adds. • Wood pallets become compost. At Euromed, wooden pallets are reused un- til they can’t be used any longer. “At that point, they’re sent to recycling facilities, which use them in composting products,” Veilleux says. This step was easily accom-


Patent-pending biodegradable formula feels smoother and is gentler on the skin

Permatex, a leader in chemical tech-

nology and the innovator of Fast Orange, has introduced a new formulation for its most popular hand cleaner line. Permatex Fast Orange Hand Cleaner now incorpo- rates MircroGel Technology, an innovative Polymer Emulsion synthetic solvent that eliminates the need for citrus (orange oil) or petroleum-based solvents, while con- tinuing to deliver effective cleaning power. Infused with MicroGel Technology, Fast Orange delivers the same powerful and quick cleaning performance that has made it popular with cleaning professionals. It is very effective at removing the toughest

dirt and stains. The MicroGel Fast Orange feels smoother, is gentler on the skin and its gel-like consistency adheres better to the hands, reducing the amount of product needed to get the job done. The use of MicroGel Technology also

helps Permatex Fast Orange Hand Cleaner to easily meet new VOC regulations well in advance of the EPA 2013 compliance deadline, which restricts the use of citrus- based (orange oil) solvents. “We wanted to meet the EPA guide-

lines without limiting product efficacy,” said Christine Patterson, product manager, Permatex. “We could have taken the easy way around the new regulations by add- ing petroleum in place of orange oil, but we chose to innovate. Since the MicroGel Technology is a gel-based additive, it ac- tually adheres better to the hands, mean- ing there’s less wasted product per use. It’s also biodegradable and gentler on the hands.”


plished by working through waste man- agement companies. • Printer toners get refilled. Empty toner

cartridges are shipped to the company’s supplier, where they’re recharged and re- turned for use. If not for recycling, the toner cartridges would be deposited in landfills. • Cleaner air and water. The company purchased new equipment to accomplish these goals, including on-site wastewater treatment and water purification plants, and equipment to decrease atmospheric emissions. All totaled, Euromed spent $1 million

to $2 million to upgrade its factory. It was money well spent, Veilleux says. “We’re excited about the certification because it verifies that we’re one of the world’s leaders in environmentally friendly production,” he says. “That’s very impor- tant to us -- we rely on plants, the Earth’s natural, renewable resources,not only for our business but for our personal health. “We have a special interest in making

everyone aware of how vital it is that we all take steps to prevent environmental damage. n

Permatex is a leading manufacturer, dis-

tributor and marketer of premium chemi- cal products. Permatex markets a wide range of products under well-known ITW brand names such as Spray Nine®, Per- matex® Fast Orange®, The Right Stuff®, Gel Twist®, PermaPoxy®, Ultra Bond® and Dr Bond®, Ultra Cherry®, and Grez- Off®. Permatex currently operates

in the

United States, Canada, Mexico and the U.K. and exports products to more than 85 countries around the world. North Ameri- can operations include Permatex’s head- quarters in Hartford, CT, a state-of-the-art manufacturing, distribution, and technical center located in Solon, OH, and a manu- facturing facility in Kansas City, KS. Permatex is a division of ITW (Illinois

Tool Works Inc.), a US based, NYSE list- ed corporation, founded in 1912. ITW is a Fortune 200 diversified manufacturing company. n


Georgia-Pacific Professional’s Com- pact® Quad™ dispenser

helps reduce

maintenance staff cleaning efforts because it holds four coreless tissue rolls. This enables the dispenser to hold up to 6,000 two-ply sheets, or 12,000 one-ply sheets in between refills.

The Compact Quad dispenser features a roll-advancing system, which makes the tissue less likely to break or experience de- fects. Plus, the dispenser decreases instal- lation efforts because it fits into the same mounting holes used for the Compact High Capacity

Dispenser and mounts onto all wash- room surfaces. The dispenser features face-forward tabbing, giving users easy access to the product and comes in mul- tiple colors such as

GP’s Compact Quad booth 1725

Translucent Smoke, Brushed Stainless. n

Splash Blue or

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