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10 Wednesday, October 17, 2012



As part of its broad commitment to sus- tainability, Georgia-Pacific Professional announced today it meets Sustainable For- estry Initiative® (SFI®) certified sourcing requirements at manufactur- ing sites that make the com- pany’s broad range of wash- room, wiper and foodservice products.

The SFI certified sourcing label tells customers and consumers that the virgin and recycled fiber used at Georgia-Pacific Professional’s manufacturing sites meets SFI certified sourcing requirements. “By meeting SFI certified sourcing re- quirements, Georgia-Pacific Professional joins a growing number of companies with an audited process that tells custom- ers they are buying products from respon- sible sources,” said SFI President and CEO Kathy Abusow. John Mulcahy, vice president – strategy and category effectiveness for Georgia- Pacific Professional, said, “We know our customers care about how forests are man- aged. SFI certified sourcing tells them our products are made with fiber from respon- sible sources – and our procurement prac- tices are third-party audited.”

Dan Silk, vice president – environmental sustainability for Georgia-Pacific Profes- sional, added, “Customers want assurance that we are sourcing our fiber responsi- bly – whether it’s virgin fiber from well-managed forests or recycled fiber from municipal collection. SFI certification is one way for us to help com- municate our commitment to being a good environmental steward.” The manufacturing facilities that make

Georgia-Pacific Professional products and are covered under this certification include Green Bay, Wis.; Muskogee, Okla.; Savan- nah, Ga.; Camas, Wash.; Easton, Pa.; Dar- lington, S.C.; Fort Smith, Ark.; Brampton, Ont.; Lexington, Ky.; and Bowling Green, Ky. These manufacturing plants are only part of 23 total Georgia-Pacific facilities covered under SFI certification. Through its certified sourcing, the in- dependent, non-profit SFI program stands apart from other certification programs by addressing the fact that 90 percent of the world’s forests are not certified. An SFI certified sourcing label tells consum- ers the fiber in a product is from legal and responsible sources, regardless of whether the forest is certified. n

Spartan’s Josh Belcher Promoted Spartan Chemical Com-

pany, Inc. is happy to an- nounce the promotion of Josh Belcher to the position of Regional Sales Manager for Spartan’s West Virginia region. Belcher will report to Southeast Divisional Sales Manager Dale Lujan and will be responsible for the service, sales and support of several Spartan Distributors. Born and raised in Tennes- see, Josh graduated with a Bachelor’s degree in Marketing and Busi- ness Management from East Tennessee State University. He has been involved in


the Jan/San industry for sev- eral years including working in the warehouse of a Spartan distributor during high school and working on their logistics while in college. After gradua- tion, he transitioned to a sales role that he has held for the last 4 years. Spartan Chemical Compa-

Josh Belcher

ny, Inc., with corporate head- quarters, manufacturing and distribution facilities in Mau- mee, Ohio, is an international

manufacturer of chemical specialty main- tenance products. n Provides Offline, Online Marketing Services for Janitorial and Mainte- nance Supply Industry

JanSan marketing veteran Ginny Petru announces the launch of JanSanOptimize .com, a provider of online and offline mar- keting services to the janitorial and main- tenance supply industry. JanSanOptimize. com, a division of Petru & Associates, Ltd., provides affordable, professional services to promote manufacturers, distributors and contractors. Inbound and outbound marketing tactics include SEO websites, e-newsletters, SEO press releases, social

media, graphic design, blogs, SEO mini- videos, and public relations activities. “The internet is a significant component

of any marketing program, yet we’ve found many JanSan businesses are at one end or another of internet usage … they are either missing a full internet presence or relying completely on the internet and neglecting other high impact marketing tools,” notes Petru. “We find that inconsistent market- ing is usually due to constraints in budget, lack of time, or employees who are not skilled in using today’s promotional tools. addresses those con- straints and delivers everything from one- time ‘a la carte’ services to customized, fully integrated marketing programs. We move beyond just getting our clients found in search engines. We provide the resourc- es to connect, cultivate, and convert leads into customers.” developed a dis-

tinctive Incremental Marketing Approach that meets the unique marketing needs of each manufacturer, distributor or con- tractor. “One size does not fit all when it comes to marketing in this industry,” notes Petru. “As an example, in a recent audit of JanSan distributors we found more than 50 percent were already landing on page one of a Google search, but their websites were primitive in appearance and content. So why would we suggest more search engine optimization if they are already on page one, but losing leads based on the look and feel of their website?” offers individual pricing for services including SEO web- site building, SEO blog creation, SEO press releases, social media posting, case study development, SEO mini-videos, and e-newsletters.

Popular service bundles

are also available. Visit http://www.Jan- for pricing and details. Petru & Associates, Ltd. has been pro- viding public relations, advertising and marketing services to small- and mid- sized businesses for over 20 years, includ- ing several companies in the janitorial and maintenance supply industry. The creation of JanSanOptimize .com provides the jani- torial and maintenance supply industry a marketing services resource that also un- derstands the JanSan environment. n

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