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UAC MAGAZINE • NOVEMBER/DECEMBER 2012


WHAT THE TECH? Social media


Make time for social media Social media is a great way to market your business for little or no money. But it’s not something you can set up and walk away. You have to invest time in order to see rewards. It’s important to engage with your followers regularly and to be consistent with your interactions. Te more you do this, the more likely you are to sell your products and services.


Maximize your Facebook account Embed a Facebook Like button on your web- site wherever appropriate. When custom- ers click this button, they are prompted to share your link with their friends and family through their newsfeed. Tis simple step makes it easier for your customers to share your content and allows you to effortlessly build awareness for your business.


Poll your customers using Facebook Get valuable information from your target market by asking them directly. Use the Facebook poll app to post specific questions for your friends and fans to see and answer from their newsfeed. Use the data you collect to help tailor your marketing messages, flush out demand for new product or service of- ferings, or understand your target market.


What’s in a ‘Like’? You have all of these ‘Likes’ on your Face- book page, now what? Take them as a new sales opportunity – regularly post informa- tion about your products and services. Your followers can be the first to know when you update offerings, share business information or even offer a discount. Tat’s instant adver- tising and promotion for you!


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Increase your edgerank Make sure your Facebook posts are appear- ing in your friends’ and fans’ newsfeed by keeping a high edgerank. To help this, post content that resonates most with your fol- lowers. Te more comments, likes or shares your content receives, the heavier the weight


that is applied. Facebook bumps these posts to a higher position in your followers’ news- feed. Tis higher position could mean more customers for you!


Open up dialogue with a blog A blog allows you to share information, video, and images about your product or brand and builds a rapport with customers through comments and conversation. Mean- while, you are able to publish fresh content and enjoy more visits from search engines.


The power of the hashtag Kick your tweeting up a notch by incorpo- rating strategic hashtags. Tink of a keyword associated with what you want to promote and include it in all of your tweets. Encour- age your customers and friends to use the hashtag in their related tweets to generate buzz. Tis powerful tool allows your current network to easily share your info, which may produce more leads for your business.


Formalize your social media policy What your employees say about your com- pany on their own time can backfire on you. What can you do? Be proactive in educat- ing your staff about the boundaries of social media. Advise them that: • They are not to divulge confidential information.


• Their own private social media actions do not stop at the company’s doorstep; they continue to be associated with your company’s brand on the web.


• They are to take specific action with respect to posts they read about the company. For example, you may want them to inform specified corporate per- sonnel when comments – either positive or negative – are posted, and how to handle these.


Interact with customers through Pinterest Pinterest is the fastest growing social media site online. Sign up and create a pin board to share photos of your products or services or special promotions. Tis is yet another way to help customers get to know your business and what it’s all about.


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