This page contains a Flash digital edition of a book.
WHAT THE TECH?


• Testimonials with photos or video • Recommendations from previous cus- tomers


• Messages regarding special deals or promotions (available discounts, free shipping, etc)


• Links to your Twitter, Facebook, or YouTube accounts


• Instructions on how to contact you


With these enhancements, you can improve the user’s experience and allow them to get to know you better. All of which can help increase their chances of buying from you. Get started today!


Improve your SEO with page titles Increase your chances of being found when people search online by evaluating the page titles on each page on your site. When evalu- ating your page titles, keep the following tips in mind:


• They appear in the first line of the search results so they must make customers want to click.


• Make them easily searchable by keep- ing them descriptive, brief and include search terms you’d like to be found for.


• Increase opportunities to be found by writing a different page title for every page on your site.


All of these are great ways to make your site show up more when people search for what you offer.


Site traffic dropped? Regularly check your website traffic. If it has suddenly dropped, check the following to make sure you don’t lose valuable business: • Review your site content, links and keywords.


• Determine if any of the main search engines have recently completed an update.


• Ensure you aren’t penalized for hosting your site on the same server as sites that have been blacklisted due to spamming or bad SEO tactics.


These tech tips are from manta.com. Sign up to receive Manta’s Tip of the Day via email at www.manta.com/ business-topics/newsletters/?referid=13423


Know where you are listed When’s the last time you Google’d your own business? Set time aside today to search for your business name on Google. Review which websites are listing your business information, keep track of those online listings and update them when your company information changes. Consistency and accuracy are key to being found online by customers!


Monitor your online reputation Your business’ online reputation is important. Set up a Google Alert to monitor what is being said about your business. Review your alerts and visit the source. Knowing what is being said and in what context can help you decide if you should take action. google.com > More > Even More > Specialized Search > Alerts


Mobile


Considering QR codes? Be mobile friendly Promoting your website with a QR Code is a popular and effective way to drive traffic from mobile users. However, linking the code to a website that isn’t mobile friendly will leave a bad impression. Put yourself in the shoes of a mobile user. Tey want a professional looking solution in a mobile friendly experience. If you provide that, your promotion will be successful. If not, you’re better off not using them.


Disconnect from digital Make it a point to turn off your cell phone or other handheld device when dealing with your customers. Even a small distraction, like checking the time, can prevent you from capturing all necessary conversation details. Giving your full attention allows you to focus on what’s most important – your customer. And hey… you might even enjoy the time away from your phone!


23


UAC MAGAZINE • NOVEMBER/DECEMBER 2012


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64