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UAC MAGAZINE • NOVEMBER/DECEMBER 2012


WHAT THE TECH? Quick tech tips


Business solutions from Manta Web


What’s the goal of your website? When’s the last time you evaluated your website? Are you achieving your site goals? Ask yourself “What problem are customers trying to solve?” and make changes accord- ingly. For example, if they are on your site to purchase your products or services, be sure the purchase buttons are prominent and are included on each page of your site.


Keep your website simple Time is a precious commodity these days. More than ever before, website visitors are looking for a solution to their problems in a quick and timely manner. Tey don’t have time to dig. So keep your web copy concise and to the point using short paragraphs, bul- leted lists and bold text to highlight items of importance.


Stick ‘em everywhere! Instead of having one webpage dedicated to testimonials, scatter them throughout your entire website. Even better, put testimoni- als on the page relevant to the product or service you’re offering. Your customers will more likely read the testimonial and it may help close the sale.


Are customers staying on your website? Make sure you know and understand your website’s bounce rate. Sign-up for an analyt- ics tool, such as Google Analytics, and evalu- ate each page on your website to understand where users are spending their time. Pages with a high bounce rate could indicate that the information is not relevant, not easy to follow, or the call to action is not clear. Make some tweaks and test which changes increase your website performance.


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Improve conversion rates with a killer headline Te headline on your landing page is your first impression, and your only chance to capture the attention of your reader. Within only 8-14 words, your headline needs to communicate what your page is about and bait the reader into staying. Te more com- pelling the headline – the better chance of conversion.


Stay above the fold Visitors to your website shouldn’t need to scroll to find the information they need. To get the best results, keep your call to ac- tion above the fold of your webpages. Tis helps visitors find what they are looking for quickly and encourages them to take the ac- tion you desire.


Don’t hide from your customers Customers find your business in many places online, but they can’t buy from you if they’re calling the wrong number or visiting the wrong address. Make it a point to review all of your online listings. If the information is inaccurate, take the time to update it. Don’t lose a sale because a customer can’t contact you.


Boost local search results with individual location pages One way to boost your local search rank- ing and gain visibility is to have a dedicated page for each of your company locations. Be sure to include the official business name, address and phone number – each formatted consistently. Additionally, adding photos and a description can increase your rank even more.


Strengthen your website You’ve just put the finishing touches on your site, making sure it has easy, simple naviga- tion and a clear call to action. So what now? Strengthen it with these key difference makers:


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