This page contains a Flash digital edition of a book.
Toy Watcher OPINION


What’s happening behind the scenes of the toy industry with the Toywatcher. The views are his own, and if you agree or disagree, get in touch! toywatcher@lemapublishing.co.uk


Toy Watcher


Retailers are already getting aggressive with their promotions and Toy Watcher is concerned about how the independents can compete…


As Christmas approaches and market share in the toy trade becomes more important to many retailers rather than the actual profit made, the 2012 price war begins.


This is this the time when the majors cut certain toy prices to the bone even more than the rest of the year. This makes it practically impossible for the small retailers to compete. Tesco is certainly being aggressive with the toy pricing and has made the public very aware that Christmas is coming. There is no doubt that Tesco is getting better with the online business and it is increasing at a healthy rate. It will be interesting to see how Argos will fare once it makes all the new changes in the next couple of years as it closes stores and increases its online business, this should make it leaner and much stronger.


Amazon has worked very hard over the years building up not only its client seller base in the UK, it also been very successful in building up traders who use Amazon to store and send out its goods. There seems to be no stopping Amazon from growing and growing at a rapid pace. Now that the licensing show is over


and everyone has selected the licenses they want to go with, take heed. There are far too many licenses out in the marketplace and many companies will get their fingers well and truly burnt. Boys alone have such a massive choice, that even the good


licenses may not perform as well as predicted. We have Turtles, Power Rangers, Spider-Man, Batman, Superman, Bin Weevils, Skylanders, Iron Man Halo to name a few. Skylanders really seems to be the best licence to go for and perhaps one of the hardest to tie up.


It upsets me when long-established “ Amazon has worked very hard


over the years building up not only their client seller base in the UK they also been very successful in building up traders who use Amazon to store and send out goods for them. There seems to be no stopping Amazon from growing and growing at a rapid pace.


companies close the doors, as we know in today’s marketplace it is not unusual. S Webb and Sons Distribution Ltd had been trading for over 80 years. It closed on the 3rd of October and assets were purchased the following day.


Stock was valued at £1,245.000 and was sold for £205,000.


Machinery = £178.000, this was sold for £12,000.


Fixtures sand fitting = £25,418 and achieved £8,000, plus £50,000 for goodwill. Let’s see if any money is paid out to the creditors.


The Hong Kong toy fairs start around the 3rd of January, giving buyers very little time to assess how 2012 finished up. Many companies allow staff to travel in Business class rather than Economy. The logic of this is simple, fly in comfort


75 toywatcher


and you can start working straight away. Airlines certainly seem to be keeping prices high, however all airlines are not the same.


I have prices for three airlines as a journey from Manchester to Hong Kong, and return.


KLM: £2,600 BA:


Emirates:


£3,300 £2,901


Economy is around the £700 mark. In reality, we should go Economy as Business class just does not make any sense.





Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76
Produced with Yudu - www.yudu.com