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FIRST QUARTER RANGES


With the Christmas selling period fast approaching, Team TnP takes a look at what’s set to light up the industry once all the festivities come to an inevitable close


t’s the period of the year which most people dread. The fun and frolics that come with the joyous Christmas period have


come and gone for yet another year, and any remaining excitement is all but gone.


Summer seems an age away, with


just cold and rainy weather to comfort us during our long wait for springtime and Easter. In the toy industry, peak season has


fi nished and hopefully all that remains is a small collection of stock which will rid itself with the help of a quick post- Christmas sale. Fortunately for us, we do have something to get our teeth into in what are perhaps the three most tedious months of the year. The vast majority of fi rst quarter


products will have been been analysed, sort through, ordered and delivered in a bid to kick off the year in fl ying fashion! Historically, this period of the year has


produced some top class products for this very reason - instigating continued success following on from the previous year’s festivities and carrying the fl ame into what you would hope to be a fruitful summer - weather depending,


Get off to a I


of course. Last year, the fi rst quarter was


s


accountable for 15% of the total in annual sales across the entire toy industry. Now, this percentage is below a quarter that you would perhaps expect it to be accredited to, but for a period which has no weather-determined product, no prolonged holiday, no Halloween or Christmas, the quarter represents an important time for all within the toy industry. Peter Lockey, Director at The Puppet


li


Company, commented on the diff erent factors within this quarter which make it very useful for determining stock and product popularity for the rest of the year - and there’s a lot of chance for customer feedback! He said: ‘This quarter is always my


favourite, especially with trade shows in the UK, Europe and America. It is the time we get to launch our new products and designs and meet our customers to get their feedback. 'My favourite show is always the Spring Fair at the NEC, where we write a lot and meet all our key accounts. Things are looking brighter for the year ahead, so the next quarter will be a real gauge


“ Retail opinion Retail opinion


One product that I am excited about is the Teenage Mutant Ninja Turtles - we’ll have a taster of what that’s like in December, but we’re hoping they will be big in 2013.


John Testori Bambola Toymaster, Jersey


59 First Quarter


on what 2013 will bring.' The fi rst quarter of the year is a fantastic time to see what products are going to be hot for the rest of the year. This year, after a projected December launch, a lot of hype surrounds the Teenage Mutant Ninja Turtles in their highly anticipated return to the toy shelf! However, a lot of companies will spend this quarter ensuring that they continue the success of 2012, pursuing new initiatives for the new year and beyond. Tracey Devine, Marketing Director,


InspirationWorks, commented: ‘InspirationWorks are feeling excited going into fi rst quarter. We’ve had an amazing year and response to Kurio this year and as such we are struggling


to keep up with demand. ‘We are also working on some amazing new products for which we also have high expectations.’ With a number of products set for


release, and others looking to secure a successful second wave, it seems that 2013 is set to be another exciting year for the toy industry. George Poole, Marketing & PR


Coordinator, Bigjigs Toys, tipped us off about Bigjigs’ stance for early 2013: He concluded: ‘Our expectations


for the next quarter will be to build upon the superb success we have had in 2012, and continue to see the rise in popularity of traditional wooden toys!’


FEATURE


flyer!er!





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