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Mirella Cestaro PUBLISHING


Also published by Lema Publishing


licensing


WORLDWIDE TO D A Y


October has been a very busy month in the toy industry with Brand Licensing Europe (BLE) as well as a variety of toy awards. BLE was bigger and better this year – buzzing with


deals, new properties and opportunities. While the team’s diaries were pretty full with meetings, we also let our hair down having some cheeky drinks to celebrate Tatty Teddy’s 25th anniversary at the Lima networking drinks before dancing the night away to the live band at the Mind Candy Moshi Monsters party. See our full report on page 12. And there was another property celebrating their


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milestone 25th anniversary. Iconic toy brand Sylvanian Families hosted an exciting exhibition of people’s art as part of their 25th anniversary celebrations. Over the years, London toy company, Flair, has been inundated with artwork from across the world by fans of Sylvanian Families. The company hand-picked the very best pieces to display in a completely unique and one-off exhibition of 40-50 diverse pieces of art in both traditional and modern mediums from paint and glass to fl ock and even video. The night might have been a little grey and drizzly but the artworks brightened things up as did our post-exhibition Mexican and margaritas with Flair CEO Peter Brown! Both the Slow Toy awards and Dream Toys announced their winners this month. The Slow Toy awards, created by Thierry Bourret of Asobi last year, recognises those traditional non-plastic/non-battery toys. Many of these are hand-crafted toys that have stood the test of time and would probably never be huge volume sellers, but whose enduring appeal makes them perennial favourites. To fi nd out who won, turn to page 7. Dream Toys was a plethora of colour, sound and noise as the media mixed with excited children who played with the toys that made not just the Dream Toys Bakers Dozen but also the other category winners as well. With Nerf darts fl ying, Attacknids battling and Furby’s gabbling away in Furbish, it was a great celebration of the latest and most popular toys for Christmas. To see the main winners, turn to page 6. We also went along to the unveiling of the Aurora


YooHoo Christmas windows at Hamleys. It is the fi rst time that Aurora has taken over all four windows for Christmas at the iconic London toy store! See our exclusive report on page 7 for more details. We are thrilled to announce that former Argos senior


buyer and retail consultant Wendy Munt is joining us as a regular contributor. For those that don’t know Wendy’s pedigree, we have a feature about her on page 34 and then her regular informative columns, entitled Toy Town Titan, will start in December’s


magazine giving advice and tips across a variety of subjects. TnP once again did some product testing with those who know best – the kids. We took the VTech Switch & Go Dinos range to a local nursery so a group of three to fi ve-year-olds could put the toys through their paces. After an hour and a half we were exhausted but the kids couldn’t get enough – read about it on page 32. On page 28 we take a look inside nursery and toy


company Chicco, exploring the company’s latest Christmas ranges and their new focus on making toys to enhance a child’s happiness. The Bureau Veritas Open Day regarding the new toy


safety directive was well received by all who attended. TnP presented the fi nding of our consumer safety survey which provided some interesting facts too (p36). Our Family Businesses feature continues with an


interview with Peter and Liz Ireland from BigJigs Toys about how they started out in the industry and the trials and tribulations they faced along the way in building a successful toy business (p42). The retail interview this month looks at a new internet


retailer who is looking to change the face of clearance, without impacting on other retailers and maintaining brand integrity. Shopping4fans CEO Patrick Ashworth explains the concept behind the members-only retail site (p24). Our Property spotlight this month is Sonic The Hedgehog who is 21! Sega’s Sissel Henno explains that next year there will be a big focus on the expansion of the toy’s distribution across Europe (p38). If you only have fi ve minutes then turn to page 46 for our Quick Coff ee Break where Green Board Games new CEO Keith Grafham talks about his excitement at joining the toy industry. Finally, looking towards November we are excited about brand previews and already have a number of viewings booked in the diary. It will be a busy month with us being the only toy trade magazine that brings out a December and a January magazine, and we look forward to bring you more fabulous features that are not only interesting to read but also assists in our ultimate goal – to help everyone sell more!


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