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Celeb dolls promote new Cabbage Patch Kids


JAKKS has introduced four exclusive celebrity lookalike Cabbage Patch Dolls as a PR stunt to drive awareness of the new range.


Last month saw the introduction of the fi rst doll on the Jonathan Ross show which aired on his Saturday night show. The presenter opened the show with his lookalike doll which


took pride of place among his celebrity guests. Lookalike versions of Lorraine Kelly, Chris Evans and Alan


Carr have also been produced and we showcased on their respective programmes, too. ‘Teaming well-loved British celebrities with this iconic,


retro brand is a perfect PR partnership,’ said Ken Goodisson, Marketing Manager at JAKKS UK. ‘The media have been extremely receptive to the resurgence of


Cabbage Patch Kids with consumer buzz growing through celebrity endorsement and features built around avid UK collectors.


‘The power of TV product placement for an instantly recognisable brand such as Cabbage Patch Kids is invaluable.’


Jakks Pacifi c, www.jakks.com, 01344 638900 Bandai TechPet takes on tech market this Christmas


The race for the top toy for Christmas today heats up as Bandai announces the launch of TechPet. With research showing that one in ten children under the age of ten own an iPhone the toy industry is rapidly turning to technology based toys to satisfy children’s growing enthusiasm in the sector. Hailed as a modern day Tamagotchi, the TechPet is a new app-based toy, which allows users to interact and play with their very own robotic dog. The virtual pet has to be fed, looked after and played with or will become ill and catch fl eas just like a real dog. Toy manufacturers Bandai, the brains behind Tamagotchi , launched


TechPet in Japan earlier in the year and after winning the Best Innovative New Toy at Tokyo Toy Fair looks set to shift in excess of 50,000 units by the end of the year in Japan. In the UK, the toy is also tipped to be a Christmas best seller with tech toys seeing a huge rise in popularity.


The toy works by downloading a free app from the iTunes store and with the addition of an iPhone or iPod touch, becomes a friendly tail-wagging pet robot dog. The TechPet can perform tricks triggered by voice and image recognition, can walk, wag its tail, sing and dance. The more you interact with the TechPet the more functions are unlocked’ - with over 100 reactions. Ahead of the exclusive retail launch this morning 101 TechPet’s were


delivered to Harrods, in scenes reminiscent from 101 Dalmatians. The toy will launch in Harrods on Saturday 3rd November where the product will be on demonstration in Harrods Toy Kingdom. Marketing Director at Bandai, Darrell Jones, said: ‘We are really excited about the launch of TechPet, our new app based puppy. It really is a toy for this tech savvy generation and we expect to see it cropping up on plenty of Christmas lists.’


Bandai, www.bandai.com, 01489790 944


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