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TRADE OPINION


Trade Talk Five suppliers talk about what is selling well and what new products they have coming up...


Sam Ireland, Operations Manager, Bigjigs


Why do you think educational learning toys has done so well as a sector? With disposable income coming under pressure, people are looking for more and more value for money. Buying toys that people feel are educational and promote learning, whilst also being fun, tick all the boxes.


How do you think the first quarter of next year is looking for the industry? I would say it is going to be much the same as this year, patchy but on the whole not too bad.


What do you see as the big seller this Christmas? For us, Bigjigs Rail. Growth this year has been astonishing! We planned for an increase, but the sales we have seen have been off the scale!


What has been your no.1 product for this year? Figure of Eight Train Set! Classic, evergreen toy.


If you were a child today what would you be nagging your Mum for? Board games. I always loved a good board game as a child, Orchard Toys and Green Board Games are spot on.


Judith Dayus, Director of Great Gizmos


Why do you think educational learning toys has done so well as a sector? Parents want to buy good wholesome toys that are educational but still fun. They want good value for money and something that will interest the kids so that they can spend some quality time together rather than plonking the kids in front of the TV!


How do you think the first quarter of next year is looking for the industry? Next year will be challenging as customers are still keeping a tight hold on the purse strings but, with the new lines added to existing ranges plus the entirely new products we will be offering, we are excited about next year and we are in a really good place to move forward. Watch this space!


Ross Ainsworth, Managing Director, Interplay


Why do you think educational learning toys have done so well as a sector? When money is tight, parents are much more careful where they spend their money, and when traditional toys offer traditional value and educational toys offer even better value, they are always more likely to sway towards educational toys.


How do you think the first quarter of next year is looking for the industry?


I think the first quarter is bound to be slow as consumers pay off Christmas spending on their credit cards. Hopefully spending will pick up for the rest of the year and bring more positive results for the industry.


With the return of a lot of retro properties such as Teenage Mutant Ninja Turtles and Power Rangers, which do you see being big hits within the toy industry? Let’s hope its Spider-Man as we have a new Spider World Kit launching at Toy Fair.


What do you see as the big seller this Christmas? Probably kids’ tablet computers like InspirationWorks Kurio.


What has been your no.1 product for this year? Deluxe Charm Bracelets, in fact the whole myStyle range has performed brilliantly.


If you were a child today what would you be nagging your Mum for? Possibly a tablet computer… or a horse.


40 tradetalk


What do you see as the big seller this Christmas? We believe that our Christmas ranges from NICI are going to be a huge hit. White World is great for Christmas with furry slippers, snow globes, stockings and water bottles to help keep everyone warm. Our craft and science items from 4M remain very popular and we’ve some great new kits which are perfect to keep children entertained on Christmas morning and beyond.


What has been your no.1 product for this year? ZOOB construction has had an amazing year and our craft and activity kits are performing extremely well. Believe it or not one of our top selling lines in terms of volume is some funky Keyboard stickers from 4M2U!


If you were a child today what would you be nagging your Mum for? Any of the craft and activity kits from 4M and of course a 120cm Polar Bear from NICI!


Toys ‘n’ Playthings loves


to hear your views. This month we speak to key wholesalers and suppliers to learn what’s on their mind. We explore this month’s hottest topics.


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