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Safety comes first


A matter of quality


a good insight on what consumers feel about product safety, ethics and quality.


What was abundantly clear A


leading quality assurance and compliance services provider Bureau Veritas Consumer Products


Services, held two open days last month aiming to help toy companies with the forthcoming challenges of the new chemical requirements of the Toy Safety Directive coming into application in July 2013 and also to help them with their quality assurance programmes. The hugely successful event was


attended by a crowd of quality assurance managers, technologists and technical managers from across the toy industry from retailers, brands and importing companies. While all were aware of the new Toy Safety Directive, they were thirsty for information and clarifi cation on how it was going to aff ect them and how best to prepare for it. Toys ‘n’ Playthings was proud to


partner with Bureau Veritas for the event by conducting a survey on consumers attitude to safety when they were purchasing toys for the children in their lives. These results were presented at the open days as


36 BureauVeritas


an introduction to the importance of toy safety in the industry. The participation of Toys 'n’ Playthings with the Mum’s Survey was welcomed by attendees as it gave


from our survey results was that consumers don’t fully know what to look for in terms of safety labels on packaging. Some examples of what consumers said include: “I don’t really know what to look for but some common sense works most of the time. I judge myself if it seems suitable. And, “I wouldn’t have a clue though would probably ‘assume’ that it has been tested.” However, almost all said that they would certainly take a closer look at packaging as a result of taking part in the survey. It was food for thought for the attendees as the survey made it clear that most toy companies are taking the extra mile to ensure their products are safe, compliant and good quality but don’t get acknowledged by consumers:


Bureau Veritas sets the industry straight on the new Toy Safety Directive


an awareness campaign on safety and ethics would probably benefi t reputable toy companies and help consumers make the distinction between safe and ethical toys versus unsafe and not so ethical products. It was then over to Malcolm


Horner, Bureau Veritas’ Toy Technical Consultant, who gave an overview of the forthcoming chemical changes. The audience was asking many questions showing that clarifi cation is still required. Malcolm focused on the updated requirements for heavy metals, including the cost implications and increased risk of toys failing the new stringent tests. Malcolm, in particular, was met with many technical questions as a result of his presentation but satisfi ed all with his responses and in-depth knowledge. The buff et lunch provided people with the opportunity to network and


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