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Wendy, i-teDDy inventor Imran Hakim and former Argos MD Sara Weller with Theo Paphitis and Peter Jones dresses as teddys


coaches clients in their approach to retailers and reviews range presentations prior to the clients meeting a buyer to highlight gaps and potential questions. To aid clients drive product sales she devises promotional plans and uses her infamous negotiation skills in negotiation training sessions through role-play. She has now built a solid client base, which includes many of the key players in the toy industry. Following Wendy’s association


with Dragons’ Den, she also presents at seminars at the Peter Jones Enterprise Academy (PJEA) and assists entrepreneurs with their pitch who aspire to go onto Dragons’ Den as well as assist getting products to market following them appearing on the programme. Wendy’s success is also


companies with trading, product development, licensing and how to achieve the best relationships with licensees, licensors and retailers, something she is well placed to do after inspiring fear and respect amongst suppliers in her previous job as Argos’ Senior Buyer. “With my buyers hat on, I assess


the commercial viability of a product concept before inventors and companies decide to invest in further development,” Wendy reveals. It is this experience that is


already bringing great success to the companies she is working with. “It’s fantastic to see products I’ve helped create fl ying off the shelves,” Wendy tells us, “notably Magic Choc for The In Thing (the world’s fi rst no mess, magical, sculptable chocolate) and Interplay’s myStyle jewellery craft kits. I’ve also re-vamped several branded ranges, which needed some attention to revitalise their tired look to improve sales.” With retailers rationalising their supply base, smaller distributors and manufacturers are fi nding it increasingly diffi cult to become taken on as new suppliers. Wendy


propelling her out of the world of toys and licensing into gifting, homewares and gardening. “My knowledge and experience enables me to completely understand and assist with the issues my clients face, on


both sides of the retailer/supplier fence.”


All of this is already being recognised as Wendy won the Entrepreneurs Circle entrepreneur of the month for the Northants area in August and is determined to win the national award. All in all, the business of toys and consulting in retail is looking like an exciting and healthy one for Wendy.


Visit Wendy's new website at www.beinspiredconsulting.net


Dragon's Den Theo and Peter at the i-teDDy press launch


Toy T wn Titan y Town Titan


TnP is proud to announce that Wendy is joining us as a regular contributor with her fi rst column as the Toy Town Titan, How To Get The


Best Out Of The Fair Season, featuring in December’s issue of the magazine. Don’t miss the expert advice from the woman who knows what sells – only in Toys ‘n’ Playthings.


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