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Toy Town Titan


The Making of a Toy Expert


With 23 years in the retail and the toy industry, retail consultant Wendy Munt helps entrepreneurs, suppliers, licensors and retailers identify the key ingredients of what sells best…


Toy Town Titan Wendy Munt


Buying department as a temp. It was that chance beginning that started her on a lifelong love of toys, the industry and Argos. “From day one, I adored both ‘Toy Town’ and retail buying as well as the buzz of how fast they move,” Wendy says. Wendy’s passion for the job and focused commitment to succeed saw her rise through the ranks to Argos’ Senior Buyer. “Argos are an excellent employer who I’m proud to have worked for,” she says, “I had a


T


oy specialist Wendy Munt started out in the industry at the tender age of 18 after falling into Argos’ Toy


fantastic time there, hence why I gave them 21 years of my life!” During her climb up the Argos management ladder she spent four years buying homewares with another two years spent across various ranges, but her heart was fi rmly in the toy industry. “I was so keen to get back in it,” she says. “Its fun products, high energy and the professionalism of those in it makes ours a special industry, which is why us ‘industry dinosaurs’ have stayed forever!” One of Wendy’s most exciting highlights was securing Argos’ fi rst ever Dragons’ Den exclusive with i-teDDy. Knowing Argos’ strength on feature plush and high-ticket toys, she knew it could be a huge seller for the catalogue giant. Four months of tough negotiations ensued directly with Theo Paphitis and the inventor, Imran Hakim, resulting in i-teDDy being exclusive for its fi rst six months and driving exceptional sales for Argos.


Although she briefl y left


Argos twice – fi rstly as a Buyer for Mothercare and then Head of Product Development for Re:Creation, she was lured back by Argos who valued her knowledge, experience and talent.


34Toy Town Titan


In May 2010, after 21 years service with the retail giant, Wendy felt she wanted a change and was keen to take on new challenges, combined with a better work/life balance that didn’t involve as much time abroad. Knowing the value of her industry knowledge, retail experience and passion for product, she set up Be Inspired Consulting to give business advice across an extensive range of matters. Now she helps





day one, I adored both ‘Toy Town’ and retail buying as well as the buzz of how fast they move


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