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at fantastic UK locations such as Safari Parks, Museums, Historical Sites and Farms so that the family can enjoy a great day out. The activity is being supported by an excellent nationwide web and print campaign so that everyone gets the chance to enjoy their Happy Moment this Christmas.


With changes occurring in


the world of marketing and communications, Chicco strives to stay close to the consumer and the trade customer in every way possible, with the concept of spreading happiness remaining at the forefront. Social media, digital and viral activities are being used by Chicco to create a buzz and although for Chicco, this is an on- going development, it is proving to be extremely successful already.


Chicco toys are now back with


a ‘bang’. Extensive choice can be found in leading retailers such as The Entertainer, Argos, Toys R Us and leading independents to name a few. As Chicco goes from strength to strength, it is easy to see why the brand remains


Feedback is constantly monitored in order to best provide solutions to specifi c needs that the customer may have. Chicco strongly believes as a brand, that the best way to grow is to not only listen to the needs of the consumer, but react to their needs by providing them with new, exciting and captivating products that they have contributed towards the creation of.


As well as providing the consumer with toys


to enhance their child’s happiness, Chicco has launched a new consumer campaign, entitled ‘Happy Moments’ to help spread joy and happiness to the whole family this festive season. After spending £29.00 across the toy range this Christmas, customers will receive a complimentary booklet of ‘Happy Moments’ worth up to £100 that off ers four great rewards for the whole family. Consumers can enjoy free pamper sessions at nationwide beauty salons, 2 for 1 extreme sports such as paintball or go- karting and free arts and crafts with The Creation Station. In order for a customer to spend £29.00, they generally need to make a multiple purchase (around 2 products) helping retailers sell more during Christmas, the key period for the year in the toys market.


To celebrate the family spending time together as a whole, Chicco is also off ering 2 for 1 entries


optimistic about the future. 2012 has been a fantastic year for the baby brand as it has been able to showcase the sleek style of the products – in the wheeled goods for example, the i-Move was shortlisted in the Junior Design Awards for the ‘Best Pushchair Design.’ Having launched over 60 new toys in 2012 and preparing for over 60 novelties again in 2013, this allows consumer choice, but also the opportunity for retailers to choose the right products for their specifi c consumer base.


Mitch concludes that he is


obviously delighted at the accelerated growth of the Chicco toys in the leading retailers.


“Our partners


have been quick in perceiving the opportunity aff orded by the excellent products, promotions and tremendous consumer campaign; Happy Moments. We have invested, whilst our trade partners have implemented in- store, on-line and in print with brilliant results. I have to pay tribute to the Artsana teams behind this enormous transition, both in the UK and at our Corporate HQ in Italy. Now we and our


30 insideChicco


trade partners cannot wait to continue with the momentum in 2013. The consumer is in for another treat.”


With powerful values that have never changed, it is clear that Chicco is on to a winning formula. The brand is looking forward to a bright 2013 with new and exciting products set to launch, Chicco shall remain close to every baby and every family with even more solutions to making parenting easier and making babies smile.


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