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Contents


November 2012 Volume 32 Number 2 www.toysnplaythings.co.uk


the team


Group Editor Mirella Cestaro


mirella@lemapublishing.co.uk


Editor Belinda Wanis


belinda@lemapublishing.co.uk


Assistant Editor Kris Pace


kris@lemapublishing.co.uk


Assistant Editor Caroline Simpson


caroline@lemapublishing.co.uk


Group Advertisement Manager Ryan Horwood ryan@lemapublishing.co.uk


Publisher Mark Naish


mark@lemapublishing.co.uk


Production Director Paul Naish


paul@lemapublishing.co.uk


Managing Director Malcolm Naish


malcolm@lemapublishing.co.uk


Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930


PUBLISHING P42 P28


Regulars


5 Leader with Mirella Cestaro 6 News - what’s the latest? 8 Exhibition News 10 Licensing News – the hottest news from the licensing world


14 People News – Who’s new and who’s moved where


15 Firebox Charts – Firebox.com’s top-sellers 16 Media News – the latest in TV deals 17 Movie News – What’s happening in Hollywood?


18 TV viewing charts – what you need to know about the shows


22 Toy Talk – the retailers have their say 40 Trade Talk – the suppliers have their say 44 What’s New – glimpse the latest launches


Features


47 Educational Learning – we examine how kids learn through toys today


59 First Quarter Ranges – Get a sneak peek into what it coming out ahead of next year


68 Musical Toys – We take a tuneful look at the industry’s high notes


Special Report


12 Brand Licensing Europe – Find out what happened at this year’s show


20 Hitting the big time – Managing Director Robert Hughes talks to us about Zeon Ltd


24 Retail Interview – Shopping4Fans fi lls us in on their new online company


28 Inside Chicco – TnP takes a look at the development of famous baby brand Chicco


32 Road Test – Take a look at our live action test of VTech’s Switch & Go Dinos toys


34 Toy Town Titan – meet our new columnist, retail consultant Wendy Munt


36 A matter of quality – The results of our Bureau Veritas survey are in...


38 Property Spotlight – SEGA brings us up to speed with Sonic the Hedgehog


42 Family Run Businesses – Peter and Liz Ireland open up about BigJigs Toys


46 The Quick Coff ee Break – fi ve minutes with Green Board Games new CEO


P68


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(surface), £95 (airmail) A member of the Audit Bureau of Circulation


Columnists


19 The Media Whisperer – columnist Clive Crouch gives us his take on what’s going on in the TV World


31 The Independent – the toy trade’s most controversial columnist lets rip


75 The Toywatcher – our eyes and ears in the toy trade gives us the gen!


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