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RETAIL INTERVIEW: Shopping4fans


events to a select audience without cannibalizing their existing online and offline distribution channels. Since we are a members only shopping club, we discreetly promote our events to a “closed” audience. Importantly, we have created a high quality brand universe, despite the reduced prices, which respects the positioning of the brands.


What kind of stock are open to taking, is there anything you would turn down?


Shopping4Fans is a channel for excess stock and end-of-line items. We are open to all types of products from a large range of product categories such as apparel, toys, accessories and footwear, consumer electronics, home & infant, stationery, publishing and food & health beauty. Shopping4Fans will accept to run shopping events of all types of products but each shopping event must have a range of 12 to 24 styles with a range of price-points. For example, Shopping4Fans would not run a shopping event with items of only GBP £1 or £2. Such items would have to be complemented with higher priced products since members would not want to just order a couple of low priced items and then have to pay the shipping costs for a total order with such a low value.


How do companies become involved with Shopping4fans? We are keen to work with all licensees and licensors who hold officially licensed merchandise from the different categories that we are focusing on (Sports, Entertainment, Kids & Characters, Brands, Celebrities and Publishing). Distributors and suppliers can work with us by contacting our Head of Licensing and Purchasing, Tom Howgate, who manages all our supplier relationships and prospects, and who will be able to discuss the


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possibility of running shopping events on our site. He can be contacted on: tom@shopping4fans. com or +447866078222. Once we have had initial conversations, we have buyers who will manage the relationship going forward to ensure a smooth and efficient process.


How important is the toy sector for Shopping4Fans?


The toy sector is very important since many items will be bought as gifts for members’ children, family and friends. Given the strong importance of toys in the licensed merchandise sector, Shopping4Fans will offer such products regularly to their members from a large selection of brands. Toys will be promoted within shopping events of brands or Shopping4Fans may also offer “toy weekends” which will allow members to buy toys from a large selection of brands and sport and entertainment properties.


How would you like to expand in the future? Shopping4Fans is focused on building a member base of fans and passionate consumers and is committed to offer them a unique shopping experience that addresses their needs. We live and breathe this universe of sport, entertainment and brand enthusiasts and we will be extending our product offering to cater to the needs of our member base. We will offer a large selection of products from the categories of Sports, Entertainment, Kids & Characters, Brands, Celebrities and Publishing. It is also our intention to offer memorabilia, exclusive products with limited editions, tickets, special travel deals, and unique community experiences. We want Shopping4Fans to be THE destination for fans and for them to constantly have an enjoyable and valuable experience on our site.


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