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RETAIL INTERVIEW: Shopping4fans IKEA


Shopping4fans CEO Patrick Ashworth explains the concept behind the members- only retail site and how they are trying to protect licensed brands


Shopping club for offi cially licensed merchandise S


hopping4Fans is an exclusive new shopping experience that runs limited-in-time shopping events offering excess stock and


end-of-line products for the officially licensed merchandise industry from iconic brands from around the world. It offers the chance for suppliers, distributors and manufacturers to sell excess stock without damaging their brand. Here their CEO Patrick Ashworth explains more.


Tell us the concept behind Shopping4Fans? Shopping4Fans is an exclusive new shopping experience for the officially licensed merchandise industry providing brand owners with a controllable distribution channel and thus avoiding brand erosion. Shopping4Fans is an internet shopping club that runs limited-in-time shopping events offering excess stock and end- of-line products to its members at reduced prices, focusing exclusively on offering official products from iconic brands from around the world in key vertical segments including Sport, Entertainment,


24 retailinterview When does it launch?


Members can already start to join now with the first shopping events starting the first week in


Kids & Characters, Celebrities, Brands and Publishing.


Over the past few years, internet shopping clubs have been extremely successful in the fashion sector with sites such as vente-privee, and secretsales. It is estimated that as much as 20% of fashion items are now sold through internet shopping clubs. Shopping4Fans will be the first company worldwide to take this proven business model to the officially licensed merchandise sector. Shopping4Fans will cater to a completely different audience than existing shopping clubs, an audience of fans and passionate consumers of sport, entertainment and brands.


Is it a members-based service? Yes it is. It is a free, exclusive, members-only community of fans and people passionate about their interests.


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