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Jonty Chippendale The Toy Shop, Cockermouth


Of all the 2013 first quarter products you’ve seen so far, what do you see being the big seller? We don’t tend to pay much attention to the previews around this time for the next year’s first quarter ranges. We really focus on Christmas around this time.


How has the educational learning sector changed over the past couple of years? The biggest change has obviously been the electronic element that has been added to a lot of the educational toys. I still feel there is a big market for the traditional analogue toys, but a huge number of them are technology- based now.


Of all the licensed toy products in 2012, which has performed the best for you? We don’t do much around the licensed products. I feel that the trading on licensed products seems to overlook the toy value. Also, we get far less margin on on licensed products. Here in Cumbria, we tend to get the licensed products


Gill Cooper, Toys ‘n’ Things, Cardiff


Of all the 2013 first quarter products you’ve seen so far, what do you see being the big seller? We’ve only seen a couple of ranges so far, but we’ve been so busy with Halloween, Fireworks and now Christmas, that we haven’t focused on it too much.


How has the educational learning sector changed over the past couple of years? We cover the more traditional types of educational learning toys. There is still a big place for the traditional games, which have real evergreen value. We tend to stay away from the more modern technology-driven games.


Of all the licensed toy products in 2012, which has performed the best for you? Moshi has been great for us, as has LEGO. In our LEGO offering, we don’t do the huge boxes, we tend to stick around the £14.99 products, which sell very well for us. Moshi sells across the board.


We’re now in the run-up to the Christmas buying period, what percentage of your yearly business does this period account for? Christmas counts for around 40% of our annual business, but this, of course, varies. We do also sell a lot around Halloween and Fireworks.


quite a bit later than other parts of the country, so that takes away further value in stocking them. However, we do stock some of the classic licensed products - evergreen properties like Fireman Sam, Thomas the Tank Engine and Disney’s Mickey and Minnie have been doing quite well recently.


We’re now in the run-up to the Christmas buying period, what percentage of your yearly business does this period account for? Generally, it’s between 25-30%. Due to our location, we have a lot of tourism, so we have good summers most of the time - but not this summer.


Kathleen Walker


W & J Walkers Toymaster, County Antrim, Northern Ireland


Of all the 2013 first quarter products you’ve seen so far, what do you see being the big seller? They’ll be some top products, but we haven’t really had time to look at them yet, due to the frantic time coming up to Christmas.


How has the educational learning sector changed over the past couple of years? We stock products from LeapFrog and VTech, which sell very well indeed. This said, people are starting to come back and play with the more traditional learning games, which wasn’t the case a couple of years ago.


Of all the licensed toy products in 2012, which has performed the best for you?


Because of the area we’re in, we sell a lot of tractors and lorry-based toys, from the likes of Siku and Britain. We also sell well in pre-school licensed products, things like Fireman Same and Postman Pat.


We’re now in the run-up to the Christmas buying period, what percentage of your yearly business does this period account for? It’s such a busy period for us, and accounts for a lot of our yearly business. For now, though, I couldn’t put an exact figure on it.


Caroline Simpson Belinda Wanis Mirella Cestaro


Kris Pace


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email: mirella@lemapublishing.co.uk belinda@lemapublishing.co.uk kris@lemapublishing.co.uk caroline@lemapublishing.co.uk


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