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RETAIL OPINION Toy Talk


TnP talks to retailers about next year’s fi rst quarter, licensed products and educational toys


John Testori Bambola Toymaster, Jersey


Of all the 2013 first quarter products you’ve seen so far, what do you see being the big seller? To be honest, I haven’t seen a great deal as of yet. One product that I am excited about is the Teenage Mutant Ninja Turtles - we’ll have a taster of what that’s like in December, but we’re hoping they will be big in 2013.


How has the educational learning sector changed over the past couple of years? Like any tech-based category, ELAs’ have really developed very quickly over the past couple of years. The core range (for three years old and under) has stayed relatively the same, but for over fours it has become very advanced, which I feel we need, really. Kids in this day and age, from about the age of four years old, are starting to get their hands on iPhones and iPads etc… so it’s great that the toy industry can offer something techie with an educational benefit, too.


Of all the licensed toy products in 2012, which has performed the best for you? One that stands out, and has done for the past couple of years, is Moshi. That’s been up there for pretty much the whole of 2012 - I think that and LEGO have really helped the industry and the football products.


We’re now in the run-up to the Christmas buying period, what percentage of your yearly business does this period account for? It’s hugely important for us, more so than any other time of the year, or any occasion. November/December plus the first week of January, before the kids go back to school, accounts for around 35% of our yearly business.


22 toytalk 22 toytalk Jaqui Lea Jac in a Box, Macclesfield


Of all the 2013 first quarter products you’ve seen so far, what do you see being the big seller? They’re being introduced in December, but Teenage Mutant Ninja Turtles look set to be big for 2013.


How has the educational learning sector changed over the past couple of years? For us, we don’t focus on this category too greatly, in terms of ELAs. In our educational games range, Hasbro and Mattel seem to be selling the best. Hasbro has evergreen properties and continue to re-vamp its games. Mattel has a fantastic range, it is just so innovative.


Of all the licensed toy products in 2012, which has performed the best for you?


Anthony Lamb Lambs Toys Ltd, Darlington


Of all the 2013 first quarter products you’ve seen so far, what do you see being the big seller? We’re doing a lot of previews for the first quarter this month, but so far LEGO is looking like it’s going to be strong in the first quarter. It’s releasing a line to complement the Ninjago range, so we’ve bought that stock in already.


How has the educational learning sector changed over the past couple of years?


The category has expanded somewhat.egory has expanded somewhat. A lot of other


A lot of other


categories are starting to add an educational benefit and new educational angles on their products, so it seems that category is expanding. We stock ELAs, and LeapFrog has sold well for us this year.


Of all the licensed toy products in 2012, which has performed the best for you? It’s got to be Ben 10. It’s such an evergreen product, it just sells so well for us. Teenage Mutant Ninja Turtles look set to be big for next year.


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We’re now in the run-up to the Christmas buying period, what percentage of your yearly business does this period account for?


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The Christmas run-up counts for just under half of our yearly business. We’re pretty heavy on the internet now too, so that will suddenly fly in the matter of a day o of a day or two. Historically, the first week on January has been great for us, with the kids coming in with their Christmas money, but this has lessened of the past couple of years, probably because of all the pre- Christmas sales.


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Thomas the Tank Engine is still selling well, and Monster High does very well.


We’re now in the run-up to the Christmas buying period, what percentage of your yearly business does this period account for?


Half of our annual business will be made between the months of October and December. These three months account for half or our business, but as we’re based online now it tends to tail off at the beginning of January, as we have to get all the products out there.


TnP loves to hear your


views. This month we speak to a handful of retailers to learn what’s on their mind. We explore this month’s hottest topics.


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