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Licensing News Furby has a licence to cuddle


As the world goes Secret Agent crazy, Hasbro, Inc. the makers of Furby have given the UK’s favourite furry friend a makeover worthy of 007. Just like the world’s most famous spy, Furby is sporting a sharp suit and a look that would melt any girl’s heart. The idea of Furby as a top-secret spy is not that far-fetched - the cuddly creature was classifi ed as a threat to national security in 1999 by US National Security Agency.


Furby was inadvertently banned from the


BinWeevils partners with InspirationWorks


Following a successful Brand Licensing Europe, BinWeevils.com has announced an extensive partnership with InspirationWorks to develop a range of electronic, novelty and pocket money toys, as well as accessories for the successful Kurio tablets. Product is currently in development for a launch from mid 2013, with the Kurio accessories hitting stores from the start of 2013. Amelia Johnson, Co-Founder and Commercial Director for


BinWeevils.com said: ‘The success of BinWeevils.com as an online platform for kids is largely about the opportunities the community offers players to ‘interact’ with the characters and the ever-evolving social world on a daily basis. Inspiration Works are renowned for their tremendous innovation


around “interactivity” particularly in the area of electronic toys and we’re delighted to be working together on the development of a range of exciting lines that embody these brand attributes.’ Tracey Devine, Marketing Director at InspirationWorks added: ‘Bin


Weevils is a fast-growing, popular kids’ social media world and we are delighted to be able to add more products outside of our core range further by partnering with them at such an exciting time.’ This signifi cant announcement tops an extraordinary few months for


BinWeevils.com which over the summer became the UK’s number one kids’ social online world, according to UK’s Comscore. The platform has also again been shortlisted for the Children’s BAFTA for the Best Kid’s Website, an award which BinWeevils.com won last year. The last two weeks has seen the launch of the Character Options toy range into UK retail which is being heavily supported by a signifi cant online and TV ad campaign. UK customers will see a number of retail toy promotions in-stores and in Christmas catalogues namely with WH Smith, Smyths Toys, Toys R Us, Argos, Tesco and Toymaster.


Early November will see a new Sticker Collection launch from Panini which will have 208 stickers to collect. Other product coming to market before the end of this year includes, puzzles from Ravensburger, dog tags and slap wrist watches from The In Thing, nightwear from Aykroyds TDP and t-shirts from Somerbond. Exciting new product lines from further licensees, which now total 20, will majorly expand the licensed product range from Spring 2013.


Golden Bear signs master toy licence for hit CBeebies show


In a three-year deal covering plush, feature plush, animated plush, plastic toys, and electronic toys, Golden Bear beat stiff competition from rival bids in order to secure the rights to this innovative multi-media series. Woolly and Tig was offered for licensing for the fi rst time at the Brand Licensing Show in London last week and is being represented worldwide by Brands with Infl uence. Woolly, a cuddly spider, took the show by storm, and has kicked off a vibrant licensing programme, supported by a signifi cant demand from retailers at the show. Christine Nicholls, Product and Marketing Director, Golden Bear Toys, said:


‘The Woolly and TIG master toy license is a great coup for Golden Bear and we look forward to developing a fabulous range for this great property. Our team has many years’ experience within the pre-school sector, and together with the creators of Woolly and Tig we feel we can bring something really special to market.’


Brian Jameson co-founder of Tattiemoon, the production company, and


creator of Woolly and Tig said: ‘We are delighted that Golden Bear will be the Master Toy licensee for ‘Woolly and Tig’. ‘Woolly and Tig’ has proved itself to be a brand that has a unique and direct resonance with its target audience. We were looking for a partner who could build on the integrity, sensitivity and Brands with Infl uence!’


10 licensing news


NSA’s headquarters in Maryland as offi cials wondered if the interactive toy might remember top government secrets and repeat them to the general public. Furby has had an incredibly warm welcome since returning in September. Whilst it is still unclear whether Furby would be allowed into the NSA’s HQ, the furry plush will defi nitely be topping many childrens’ Christmas lists this year.


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