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mind it was also leading to increased unemployment, a loss of traditional skills and an unfair distribution of wealth. Not wishing to contribute to this flawed economic system, I set up www.notmassproduced.com as a platform for artisans to sell their products and be more easily found by consumers.


Have you always been interested in living a creative, sustainable lifestyle? If not what was the turning point for you? No, not really, it happened gradually over time. Sustainability wasn’t really discussed very much or was much of an issue 20 years ago. The turning point for me was starting a family and really taking time to read about


globalisation and matters


concerning the world. One particular article stood out for me which was about toy production in China from a book called ‘The Real Toy Story’ which made me feel sick. If I had known that factory workers were virtual prisoners and had to paint the eyes of dolls 4,000


45 | ukhandmade | Autumn 2012


Crown Soap by Soapy Chica


times a day whilst enduring terrible working conditions I would never have bought them. If I had my time again with my children I would buy less toxic plastic toys and buy fewer quality but ethically produced and natural products.


What were you doing before Not Mass Produced was created? Before I started Not Mass Produced, I was a lawyer working in a corporate environment advising on Intellectual Property matters such as Trade Marks, designs and anti-


counterfeiting.


Products available on Not Mass Produced have been featured in many magazines, where did you learn your excellent PR skills? Yes, it has been great getting so many products featured in magazines and newspapers. My previous experience as a Trade Mark Lawyer gave me an insight into the value of brands, branding and marketing but I didn’t have any specific experience of PR or have any contacts in the industry prior to that. I just learnt


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